INTERNSHIP DETAILS

Praktikant (m/w/d) Engagement Marketing

CompanySony Music Entertainment Germany
LocationBerlin
Work ModeOn Site
PostedDecember 12, 2025
Internship Information
Core Responsibilities
You will design and collaborate with all departments and labels at Sony Music on fan activations for artists. Additionally, you will analyze past campaigns and derive actionable recommendations.
Internship Type
full time
Company Size
9616
Visa Sponsorship
No
Language
German
Working Hours
40 hours
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About The Company
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
About the Role
<p><span data-contrast="none">(Berlin,&nbsp;<span class="NormalTextRun SCXW158157431 BCX0" data-ccp-parastyle="No Spacing">ab März für 6,5 Monate</span><span class="NormalTextRun SCXW158157431 BCX0" data-ccp-parastyle="No Spacing">, Vollzeit)&nbsp;</span></span></p> <p><span class="TextRun SCXW112618715 BCX0" lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW112618715 BCX0">Du bist ein Kreativkopf und liebst </span><span class="NormalTextRun AdvancedProofingIssueV2Themed SCXW112618715 BCX0">coole</span><span class="NormalTextRun SCXW112618715 BCX0"> Fan-Aktivierungen? </span><span class="NormalTextRun SpellingErrorV2Themed SCXW112618715 BCX0">BeyHive</span><span class="NormalTextRun SCXW112618715 BCX0">, Stylers oder JARMY - Newsletter, WhatsApp oder Discord - du hast das Gespür wie man Superfans erreicht? Und du weißt: Es reicht nicht, alle Daten zu haben, man muss auch etwas mit ihnen anfangen können?  Dann suchen wir dich als neues Team-Member für Fan Engagement und CRM in der Abteilung Data &amp; </span><span class="NormalTextRun SpellingErrorV2Themed SCXW112618715 BCX0">Strategy</span><span class="NormalTextRun SCXW112618715 BCX0">!</span></span><span class="EOP SCXW112618715 BCX0" data-ccp-props="{}">&nbsp;</span></p> <p><em><br></em><strong>Was du machst&nbsp;</strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Du konzipierst und arbeitest mit allen Abteilungen und Labels von Sony Music an gemeinsamen Fan-Aktivierungen (z.B. Gewinnspiele, Pre-Saves, Gamification, …) für Künstler:innen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Du prüfst genreübergreifend Artist-Kampagnen auf Funktionalität, Verständlichkeit, Design und formale Richtigkeit.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Du planst und koordinierst, textest, layoutest und verschickst Künstler:innen- und markenbezogene Newsletter.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Du supportest in der Fandom-Recherche, -Brainstormings &amp; unterstützt Superfans bei der Verwaltung von Discord-Servern.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Du erstellst interne Reportings zu CRM-Maßnahmen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Du analysierst vergangene Kampagnen und leitest Handlungsempfehlungen ab.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}">&nbsp;</span></p> <p><strong>Wer du bist&nbsp;</strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Mit Microsoft365 kennst du dich aus. Und hast keine Angst vor neuen Tools.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Discord und Fan Communities sind keine Fremdwörter für dich.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Dein Englisch und Deutsch können sich hören lassen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Du denkst analytisch und arbeitest strukturiert.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Du hast Spaß daran, überraschende und kreative Lösungen zu finden.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Du bist analysestark und kannst mit Daten umgehen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p>&nbsp;<br><strong>Wir bieten dir&nbsp;</strong></p> <p><span class="ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak">Raum für Vielfalt und Raum für Innovation. <br>Ein Projekt für deine Ideen. Von der Findung bis zur Umsetzung.<br>Faire Vergütung und ein Streaming-Abo deiner Wahl.<br>Flexible Arbeitszeiten und Remote Work. <br>Events und Konzerte in unserem Headquarter mitten in Berlin Schöneberg. <br></span><span class="ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak">Die Chance, dich zu beweisen. Und Herausforderung von Anfang an.</span></p> <p><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}"><br></span><strong>Wie du dich bewirbst</strong></p> <p>Ohne Anschreiben. Ohne Foto und Alter. Auch Familienstand, deine Herkunft, Zeugnisse, die Jobs deiner Eltern und ähnliche Merkmale benötigen wir nicht.</p> <p>Zeige uns in einem CV oder in einer anderen kreativen Form was dich ausmacht, was du kannst und warum Sony Music mit dir besser klingt!</p> <p><span data-contrast="auto">Wir freuen uns auf dich. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}"> <br></span><span data-contrast="auto">Sony Music sounds better with you. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p> <p>&nbsp;</p> <p><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}"><strong>Privacy Policy</strong><br><br>Please click here&nbsp;to read our privacy policy for <a href="https://static1.sme-static.com/files/Job%20Applicant%20Privacy%20Policy.pdf" target="_blank">Germany</a>, <a href="https://www.sonymusic.at/datenschutz/" target="_blank">Austria </a>or <a href="https://www.sonymusic.ch/datenschutz/" target="_blank">Switzerland </a>before beginning the application process as you will need to agree to the terms of the policy before submitting your information.</span></p> <p>&nbsp;</p>
Key Skills
CreativityFan EngagementData AnalysisMicrosoft365DiscordCommunity ManagementEnglishGermanAnalytical ThinkingStructured WorkCreative Solutions
Categories
MarketingCreative & Media
Benefits
Fair CompensationFlexible Working HoursRemote WorkEventsConcerts