Audience Development Intern

TITLE: Audience Development Intern
STATUS: Seasonal (May 26-September 4, 2026), Full-Time 
LOCATION: In-Person
REPORTS TO: Audience Development Manager 
DEPARTMENT: Marketing
COMPENSATION: $3,150 stipend tax-exempt, scholarships available 
BENEFITS (SUMMER ONLY): Housing, three meals a day, free access to classes, performances, talks, and studio usage. Travel stipend provided ranging from $0-$500. 
SCHEDULE: (6) Day work week averaging 48-55 hrs

POSITION OVERVIEW

The Audience Development Intern works closely with the Audience Development Manager to collaborate on and execute strategic initiatives to develop new in-person and digital audiences for both free and paid events. The role also focuses on building strong relationships with local and regional community members and organizations, and serving as a supporting liaison to the Community Engagement department and The School at Jacob’s Pillow on marketing projects and initiatives.

This internship offers a unique opportunity for individuals interested in marketing, communications, and community engagement, providing exposure to audience development and audience engagement initiatives in a vibrant, internationally-renowned performing arts organization. Those pursuing careers in arts administration, community development, marketing, and communications are encouraged to apply.

The Audience Development/Marketing Intern will have continuous learning opportunities and advanced exposure which may include the areas of content creation and graphic design, analytics and reporting, public relations, branding and style, marketing strategy, and more.

RESPONSIBILITIES

• Works cross-departmentally to support email campaigns, website, blog content, print flyers, event listings, and social media strategy to promote programs and events of The School at Jacob's Pillow and Community Engagement department, increasing brand awareness and expanding the potential audience base.
• Support the Audience Development Manager with creating and cultivating partnerships with local organizations, nearby regions, and affinity groups through research projects, direct outreach, and relationship management. 
• Support the Audience Development Manager with in-person and digital marketing efforts for audience development events and initiatives, including the annual Pride Party, Community Day, and family-oriented programs.
• Assist with content capture and livestreams for the Pillow's social media channels, including Facebook, Instagram, and TikTok, specifically for the Pillow's educational and community programs.
• Represent Jacob’s Pillow as the lead marketing team member at off-site marketing and community events, including tabling, setting up and breaking down materials, and engaging in conversation with community members about the Pillow's programs.
• Research, propose, and execute innovative approaches to engage new in-person audiences on the Pillow campus.
• Help to manage aspects of in-person visitor relations on the Jacob’s Pillow campus, including executing audience development events, giving public tours, assisting with workshops and special events, supporting group visits from dance studios and community organizations, and other on-site patron-facing tasks.
• Attend regular meetings with the Marketing, School, and Community Engagement departments to collaborate on initiatives and stay informed on departmental updates.
• Assist the Audience Development Manager with administrative and organizational tasks, including managing project workflows, maintaining communication calendars, scheduling meetings, tracking deadlines, organizing digital assets, coordinating timelines across departments, and assisting in the review and approval process for marketing materials.
• As a member of the intern class, you will be required to participate in general festival-related duties that aim to broaden your scope and understanding of the various arts administration roles that exist within this field as time allows and requirements evolve. These will include but are not limited to giving campus tours, golf carting patrons, handing out tickets at will call and other ways to interact with guests, moving chairs, setting up for events, errands, and transporting artists. Training will be provided prior to participation in these activities, and while these duties will be a part of your overall experience, you will still spend the majority of your time within your primary assigned role. 
• 5-8 hours a week will be dedicated to participating in weekly seminars, career building conversations, attending dance classes, lectures, and performances. 

Qualifications

REQUIRED QUALIFICATIONS

• Strong interest in audience development, marketing, communications, interpersonal collaboration, community engagement, and project management
• Possess exceptional writing skills
• Detail-oriented, organized, effective time management skills
• Active commitment to Diversity, Equity, Inclusion, and Accessibility
• Comfortable engaging with strangers and large groups
• Ability to manage multiple projects and deadlines

PREFERRED QUALIFICATIONS

• Knowledge of dance field is a plus
• Having access to a vehicle is a plus, as the role involves travel to nearby events
• Valid U.S. driver's license
• Experience with social media content creation and management (Instagram, Facebook, TikTok)
• Experience with email campaign platforms (Prospect2, Mailchimp)
• Experience with graphic design tools (Canva, Adobe Creative Suite)

SKILLS AND ABILITIES

• Written and verbal communication
• Research and analysis
• Public speaking
• Teamwork and collaboration
• Project management
• Customer service
• Committed to a culture of continuous learning and growth, with a focus on advancing Inclusion, Diversity, Equity, Accessibility, and Belonging efforts, while fostering a welcoming, equitable, and supportive environment where everyone feels valued.

WORKING CONDITIONS / PHYSICAL DEMANDS 

• Office setting: Remaining in a stationary position for extended periods of time, moving within the office space as necessary. Shared working space with others in close proximity. 
• Limited access to air conditioning in summer months in accommodations and office spaces. 
• Frequent interruptions.
• Working semi-regularly outdoors in all weather conditions, including inclement weather.
• Working semi-regularly in wooded areas with exposure to native wildlife, including, but not limited to, rodents, ticks, and mosquitos.
• Ability to work evenings and weekends.

*Not sure you meet 100% of the qualifications? Research shows that men apply for jobs when they fulfill an average of 60% of the criteria, but women tend to apply only if they meet 100% of them. Yet, people who are systematically marginalized tend only to apply if they meet every requirement. We encourage you to apply if you believe you could excel in this role. Please use your cover letter to tell us about what you hope to bring to this role. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.

APPLICATION PROCESS

• Video and/or audio applications are welcome (though not required), in addition to written expressions of interest.
• Interview Stages:
  • (1) A Zoom interview with direct supervisor
  • (2) A Zoom interview with direct supervisor and another member of the Pillow team
  • (3) A third interview may be requested
• Additional Documents:
  • We may ask for a writing sample or a sample spreadsheet to better understand your expertise and fit for the role.
• Accessibility Accommodations:
  • Should you require any accommodations to facilitate your application, please don’t hesitate to reach out to us at hr@jacobspillow.org. We are committed to providing support throughout the application journey, whether that’s through email, a phone conversation, or a video call.