PR & Influencer Marketing Intern

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We’re Coty, a global leader in beauty. We’re World #1 in Fragrance, and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands is sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.
Coty helps millions of people around the world express your beauty, your way through our rich portfolio covering fragrance, skin care, colour cosmetics, and body care. Our brands include global icons like Gucci, Burberry, Hugo Boss, Calvin Klein, Chloe, Kylie Cosmetics, Philosophy, Adidas, David Beckham, etc. With more than one billion products shipped each year, the possibilities for self-expression are endless.
THE ROLE
Division: Marketing
Job Title: PR & Influencer Marketing Intern
Location: Bangkok, Thailand
Reporting to: PR & Influencer Marketing Manager
We are looking for a Marketing Intern to support the execution of PR and influencer marketing initiatives. Reporting to the PR Managers, you will assist in the day-to-day operations of PRIM and contribute to the implementation of projects that drive the brand’s communications goals. This role offers hands-on experience in media relations, social media engagement, and public relations, allowing you to develop and strengthen your skills in marketing communications.
Explore an exciting marketing internship opportunity at Coty, a leading beauty-forward company, and home to an illustrious roster of cosmetic, skincare and fragrance brands. As an intern, you'll provide PR & Influencer Marketing administrative support to the team and have a chance to collaborate with cross-functional teams to gain hands-on experience on marketing communications and retail business. Through this role, you’ll be able to gain an understanding of:
- Brand Communications
- PR & Influencer Marketing operation
- Beauty market dynamic
KEY RESPONSIBILITIES
- Act as a liaison between marketing, cross-functional teams, and external agencies.
- Build and update monthly influencer marketing reports, including competitor analysis.
- Manage sample ordering, tracking & distributions.
- Assist with VIP and VIC event coordination and execution.
- Provide administrative support (e.g., raising POs, contract reviews, tracking payments).
- Support and execute PR activations to enhance brand awareness.
- Support and assist in press releases, media kits, and other PR materials in both Thai and English languages.
- Manage PR product seeding to media and KOLs, ensuring timely delivery.
- Provide detailed KOL briefs for social media content.
- Monitor and report on media coverage and PR campaign performance.
WHAT YOU'LL BRING
Essentials:
- Bachelor or above degree, third year or above
- Able to commit for at least 6 months for a full-time internship, and work at least 4 working days per week
- Possess strong learning attitude esp. in media, social media & public communications
- Strong communication & presentation skills are required; Capable to work in English environment
- Able to manage projects under tight deadlines
- Good organizational and coordination skills
- Good Interpersonal Skills
- Proficient in Microsoft Office, especially Excel and PowerPoint; video-editing skills are a plus.
Desirable:
- Degree in Marketing – or related discipline
- Fun, positive, creative and innovative; in tune with the latest beauty trends
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