Mass Communication / Business Administration Intern ( Jan/Feb Intake)

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. At Bosch, we develop, examine and enhance new systems, components and technologies. Our aim is simple – improving lives. Some 70,000 researchers and developers work for that at Bosch: at 120 locations worldwide, in a single network. In 2018 the Bosch Group had 410,000 associates worldwide and achieved 78 billion euros in sales. Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group's interests in South East Asia. In the Research and Technology Center Asia Pacific we focus on solutions and products for South East Asia, China and India.

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch has diversified businesses in Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing plants in Penang providing Car Multimedia, Power Tools and Automotive Steering systems. In 2018, Malaysia contributed sales of RM 538 million (113 million euros) and employed more than 4,500 associates.

About the Role
We are looking for a proactive and creative Mass Communication / Business Administration Intern to support our Marketing Communications team. This internship offers hands-on exposure to digital marketing, internal communications, campaign management, and market research, while working closely with regional and cross-functional stakeholders.

Key Responsibilities

• Support the Marketing Communication Manager in communication initiatives and the Customer Excellence Program.
• Assist in organizing and managing internal meetings and workshops, including liaison with internal and external stakeholders.
• Support the development and execution of digital marketing campaigns, including SEO/SEM, email marketing, marketing automation, social media, and display campaigns.
• Monitor, track, and optimize campaign performance on a daily basis.
• Analyze and report campaign performance against KPIs and ROI.
• Conduct market research and generate insights to support marketing strategies.
• Brainstorm with regional teams to identify new and creative growth strategies.
• Stay updated on emerging digital marketing trends, tools, and best practices.
• Maintain and update databases and marketing records.
• Support content management for online and digital channels.
• Track the effectiveness and outcomes of marketing campaigns.
• Carry out any other duties and responsibilities as assigned.

• Currently pursuing a Bachelor’s Degree in Mass Communication, Business Administration, Marketing, or related disciplines.
• Excellent written and verbal communication skills, with the ability to write for different channels.
• Comfortable using online and digital platforms.
• Strong organizational and time management skills.
• Proactive, positive, and “can-do” attitude.
• Ability to multi-task and meet deadlines in a fast-paced environment.
• Able to work independently and collaboratively in a multicultural team.
• Experience with Adobe Creative Suite (e.g. creating newsletters or videos) is an added advantage.

What You Will Gain

• Hands-on exposure to digital marketing and marketing communications campaigns.
• Experience in campaign tracking, performance analysis, and market research.
• Opportunity to work with regional and cross-functional teams.
• Development of communication, content management, and presentation skills.
• Strong foundation for a career in Marketing, Communications, or Business.