Direct Marketing Internship

Responsibilities

Projects/Responsibilities:

• Document the customer journey/create journey maps
• Assist in selecting email subject lines, CTAs, and other content blocks for email campaigns
• Review/proof test emails for accuracy, functionality, etc.
• Assist in campaign tracking set up for new campaigns
• Analyze web traffic, monitor KPIs and performance using Google Analytics and internal reports
• Compile and analyze marketing data to identify areas for improvement
• Research new partners, new marketing tactics, trends and/or opportunities for growth
• Research competitors’ marketing strategies to identify new opportunities or garner insights to improve campaign performance (possibly document digital marketing activity for top 3 competitors)
• Consider testing opportunities to improve campaign effectivness 
• Identify opportunities for integrated marketing campaigns between direct mail and digital
• Suggest new ideas to market to defined segments via digital or direct mail
• Participate in informing creative strategy and assist with asset development and approval process

Objectives:

-Gain insight into Direct Marketing’s creative strategy and digital marketing activities

-Understand the basics of campaign set up, performance monitoring and analysis, testing/optimization

-Participate in cross-departmental and agency meetings to see how we engage with other partners

-Learn about and participate in the creative development and compliance review process

-Learn about the competitive landscape, trends in digital marketing

-Understand the customer journey from click to conversion

-Overview and education on data onboarding process

-Hands-on training with pivot tables to view and analyze data

-Education on the sales funnel and the various types of campaign objectives – awareness, consideration, conversion

-Education on different types of life insurance that AAA Life offers

Qualifications

Pursuing a bachelor's degree in Business, Marketing/Advertising, Communications or a related field

Strong organization and communication skills

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate.  Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.  Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

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