INTERNSHIP DETAILS

Direct Marketing Internship

CompanyAAA Life Insurance Company
LocationLivonia
Work ModeOn Site
PostedDecember 26, 2025
Internship Information
Core Responsibilities
The intern will engage with various organizational areas to enhance direct mail campaign processing and improve operational efficiencies. They will also assist in analyzing data, tracking campaigns, and researching marketing strategies.
Internship Type
other
Company Size
1004
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand. Whether you purchase a policy through our trusted agents, online, over the phone, or by mail, our focus is fulfilling on the promise we make to you. Founded in 1969, AAA Life is built on the trust Americans place in the AAA brand. We are continually inspired to be a leading provider of life insurance to AAA members. Our priority is to ensure our policyholders have a smooth and easy process in securing life insurance coverage, with innovative products and exceptional customer service that meet their needs at whatever stage of life they are in. With over 1.8 million active policies, AAA Life has a rating of A (Excellent) from AM Best as of August 2024. Our mission and vision are exemplified in our associates, who work collaboratively to fulfill our core values which include putting members first, enhancing the AAA brand, inclusive diversity and working in symphony to drive results that deliver on our promise to AAA members and contribute to the success of AAA Life. Join AAA Life, our associates, our agents and AAA club partners as we continue on life’s journey together. Life insurance underwritten and annuities offered by AAA Life Insurance Company, Livonia, Michigan. AAA Life Insurance Company is licensed in all states except NY. CA Certificate of Authority #07861. Products and their features may not be available in all states.
About the Role

Responsibilities

Projects/Responsibilities:

  • Collaboratively engaging with multiple areas of the organization to improve the back end processing of direct mail campaigns
  • Contribute to weekly knowledge base meetings and other direct mail meetings
  • Improve operational efficiencies through processes and automation
  • Create direct mail dashboards
  • Assist in analyzing direct mail data and identifying opportunities for improvement
  • Assist in campaign tracking
  • Compile and analyze marketing data to identify areas for improvement
  • Research new partners, new marketing tactics, trends and/or opportunities for growth
  • Research competitors’ marketing strategies to identify new opportunities or garner insights to improve campaign performance
  • Identify opportunities for integrated marketing campaigns between direct mail and digital
  • Proactively seek out new opportunities to increase sales, reduce costs, and improve internal processes.
  • Develop automated, easy to understand reports and ad hoc analyses that effectively answer questions, identify patterns and highlight opportunities for improvement or action.
  • Assist in validation of technical deliverables for completeness, accuracy and quality.
  • Proactively work with all roles on the project team to provide support as needed to ensure overall quality and success of initiatives
  • Assist in validation of technical deliverables for completeness, accuracy and quality.

Qualifications

Minimum Qualifications:

  • Currently pursuing a bachelor’s or master’s degree in a related field such as Marketing, Advertising, Marketing Analytics, or similar field of study, minimum GPA of 3.2.
  • Excellent written and verbal communication skills.
  • Strong organizational, problem-solving, and analytical skills.
  • Versatility, flexibility, and willingness to adapt to changing priorities.
  • Ability to exercise independent judgment and demonstrate leadership skills.
  • Proficiency in Microsoft PowerPoint, Word, and Excel.
  • Proven ability to manage multiple projects and meet deadlines.
  • Strong interpersonal skills for effective collaboration and stakeholder engagement.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate.  Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

 

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.  Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

 

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

 

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Key Skills
MarketingAdvertisingMarketing AnalyticsCommunication SkillsOrganizational SkillsProblem-SolvingAnalytical SkillsFlexibilityLeadership SkillsMicrosoft PowerPointMicrosoft WordMicrosoft ExcelCollaborationData AnalysisResearchAutomation
Categories
MarketingData & AnalyticsCreative & MediaSalesConsulting