INTERNSHIP DETAILS
Product Strategy Summer 2026 Internship
CompanySouthwest Airlines
LocationDallas
Work ModeOn Site
PostedJanuary 7, 2026

Internship Information
Core Responsibilities
The Product Strategy Intern will analyze market trends and customer insights to inform product strategy and support the development of business cases for new products. They will collaborate with cross-functional teams to execute product strategies and prepare presentations for senior leadership.
Internship Type
other
Salary Range
$21 - $23
Company Size
39537
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart. No matter what comes up in your travels, we’ve got your back. Because while any airline can fly you, only Southwest lets you go with Heart.
Application fees don’t fly.
The only way to apply for a job at Southwest Airlines is through careers.southwestair.com. We'll never ask for any payment for your application or training.*
*Destination 225° is a Southwest Airlines program. Applying is free; however, candidates advancing through the selection process are responsible for all costs incurred.
About the Role
<p><b>Department:</b></p>Product & Loyalty<p></p><p></p><p><b>Our Company Promise</b></p><p><br />We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.</p><p></p><p></p><p><b>Job Description:</b></p><div><div><p><b>Notice</b>: We ask that you apply with your personal email address rather than your school email (.edu) so we can stay connected about future roles at Southwest. Be sure to attach a resume to your application.</p></div><div><p><span> </span></p></div><div><p><b><span>Product Strategy Intern</span><span><span> </span></span></b></p><p><span>As a Product Strategy Intern, you’ll contribute to initiatives that enhance Customer experience and drive revenue growth. You’ll gain exposure to market analysis, competitive benchmarking, and strategic planning within the aviation industry. Using Tableau and Power BI, you’ll analyze data and visualize trends to support decision-making and identify opportunities. This role offers practical experience in shaping product strategy and collaborating with key business partners to deliver innovative solutions.</span></p></div><div><p><span> </span></p></div><div><p><b><span>Additional</span> <span>Details:</span></b></p><p></p><ul><li><p>Join Southwest as a Summer 2026 Intern, with a 12-week internship lasting from May 19 – August 7, <span>2026.</span></p></li><li><p>Pay of <span>$21-$23</span> per hour, corresponding with progress toward <span>degree</span></p></li><li><p>Stipends may be offered based on eligibility and program <span>criteria</span></p></li><li><p>The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours (2702 Love Field Drive).</p></li><li><p>Dedicate 40 hours each week (maximum of 8 hours per day) to your internship responsibilities and<span> tasks.</span></p></li><li><p>Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international <span>travel).</span></p></li><li><p>Interns will be provided any required equipment, such as a laptop, for the <span>internship.</span></p></li><li><p>U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship <span>available.</span></p></li></ul><p></p><p>We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected <span>characteristics.</span></p></div><div><p><span> </span></p></div><div><p><b><span>D</span><span>uties and Responsibilities: </span><span> </span></b><span><span>The duties and responsibilities of<span> </span></span><span>Product & Loyalty</span></span><b><span><span> </span></span></b><span><span>Intern may include, but are not limited to:</span><span> </span><span> </span></span><span> </span></p></div><div><ul><li><p><span><span>Analyze market trends, customer insights, and competitive offerings to inform product strategy. </span></span></p></li><li><p><span><span>Support development of business cases for new products and services, including financial modeling and ROI analysis. </span></span></p></li><li><p><span><span>Monitor key business KPIs related to seat usage to evaluate seating models and product performance. </span></span></p></li><li><p><span><span>Collaborate with cross-functional teams (Marketing, Operations, Digital, Revenue Management, Finance, CX, Technology, Ground Operations) to align on priorities and support operational needs. </span></span></p></li><li><p><span><span>Assist in executing product strategies and initiatives through research, project tracking, and coordination under senior team guidance. </span></span></p></li><li><p><span><span>Conduct competitive benchmarking and market research on industry practices, pricing, and product features to support strategic decision-making. </span></span></p></li><li><p><span><span>Support tactical go-to-market activities, including preparing content, organizing timelines, coordinating reviews, and ensuring accurate deployment across customer channels. </span></span></p></li><li><p><span><span>Prepare presentations, reports, and meeting materials for senior leadership, including strategic recommendations and performance updates. </span></span></p></li><li><p><span><span>Manage meeting logistics by taking notes, tracking action items, and ensuring follow-ups. </span></span></p></li><li><p><span><span>Deliver ad-hoc reporting and analysis to support leadership reviews and decision-making. </span></span></p></li><li><p><span><span>Monitor industry developments and emerging technologies to identify opportunities for innovation. </span></span></p></li></ul></div></div><div><div><p><span> </span></p></div><div><p><b><span>Knowledge, Skills,<span> </span></span><span>and</span><span><span> </span>Abilities:</span></b><span><span> </span></span><span><span> </span></span><span> </span></p></div><div><ul><li><p><span><span>Some experience or exposure to: Product management and strategic thinking, Conducting market research and competitive analysis, Project management and cross-functional collaboration </span></span></p></li><li><p><span><span>Strong analytical and problem-solving skills </span></span></p></li><li><p><span><span>Excellent communication and presentation abilities </span></span></p></li><li><p><span><span>Ability to work independently and manage multiple tasks in a fast-paced environment </span></span></p></li><li><p><span><span>Proficiency with Microsoft Office (Excel, Word, PowerPoint) </span></span></p></li></ul></div><div><p><span> </span><span> </span></p></div></div><div><div><p><b><span>Education:</span></b><span><span> </span></span><span> </span></p></div><div><ul><li><p><span><span>High School Diploma, GED or equivalent education required </span></span></p></li><li><p><span><span>Progress toward a degree, major, or minor in B<b>usiness Administration, Marketing, Economics, Finance, Data Analytics / Business Analytics, Market Research, Hospitality Management, Aviation Management or similar degree</b> required </span></span></p></li><li><p><span><span>Progress towards a 4-year undergraduate degree preferred </span></span></p></li><li><p><span><span>To be eligible, you must be currently enrolled as a full-time student (as defined by your </span></span></p></li><li><p><span><span>university) at the time of application and during the internship </span></span></p></li><li><p><span><span>At least 1-2 semesters remaining at the time the internship ends is preferred </span></span></p></li><li><p><span><span>Minimum 2.5 cumulative GPA at the time of application </span></span></p></li></ul></div><div><p><span><span> </span></span><span> </span></p></div><div><p><b><span>Basic Qualifications:</span></b><span><span> </span></span><span> </span></p></div><div><ul><li><p><span><span>Must be at least 18 years of age </span></span></p></li><li><p><span><span>You must have a valid U.S. Social Security Number to complete the full hiring process </span></span></p></li></ul><p><span><span> </span></span></p></div></div><div><div><p><b><span>Experience</span></b><span> </span></p></div><div><ul><li><p><span><span>Preferred: Familiarity with project management tools and data visualization tools (e.g., Tableau, Power BI), </span></span></p></li><li><p><span><span>Preferred: Knowledge of airline industry trends and digital product development</span></span></p></li><li><p><span><span>Preferred: Interest in aviation, travel, and customer experience, </span></span></p></li><li><p><span><span>Preferred: Advanced skills in Excel and PowerPoint</span></span></p></li><li><p><span><span>Preferred: Experience with creating dashboards or reports using BI tools </span></span></p></li></ul></div></div><p></p><p><i><b>Southwest Airlines is an Equal Opportunity Employer.</b></i><br />Please print/save this job description because it won't be available after you apply.</p><br><b>Job Posting End Date</b><br>01/21/2026
Key Skills
Market AnalysisCompetitive BenchmarkingStrategic PlanningData AnalysisTableauPower BICommunicationPresentationProject ManagementCross-Functional CollaborationProblem-SolvingMicrosoft OfficeFinancial ModelingROI AnalysisCustomer ExperienceInnovation
Categories
MarketingData & AnalyticsCustomer Service & SupportConsultingTransportation
Benefits
Free Travel PrivilegesEquipment Provided
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0-2 Product Strategy Summer 2026 Internship
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Week 1:Technical Foundations2
Week 2:Market Analysis3
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