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INTERNSHIP DETAILS

Marketing Summer 2026 Internships

CompanySouthwest Airlines

LocationDallas

Work ModeOn Site

PostedJanuary 7, 2026

Internship Information

Core Responsibilities

Interns will assist in various marketing projects, including maintaining brand standards, supporting campaign efforts, and conducting market research. They will also participate in cross-functional collaboration to achieve project objectives.

Internship Type

other

Salary Range

$20 - $22

Company Size

39537

Visa Sponsorship

Language

English

Working Hours

40 hours

Apply Now →

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the company's application page

About The Company

At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart. No matter what comes up in your travels, we’ve got your back. Because while any airline can fly you, only Southwest lets you go with Heart. Application fees don’t fly. The only way to apply for a job at Southwest Airlines is through careers.southwestair.com. We'll never ask for any payment for your application or training.* *Destination 225° is a Southwest Airlines program. Applying is free; however, candidates advancing through the selection process are responsible for all costs incurred.

About the Role

Department:MarketingOur Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.Job Description:<div><div>Notice: We ask that you apply with your personal email address rather than your school email (.edu) so we can stay connected about future roles at Southwest. Be sure to attach a resume to your application.</div><div> </div><div>Southwest Airlines' Marketing Internships span across several different Teams within the Marketing Departments. If hired, Interns may be asked to support a variety of projects within one of the following Teams:    </div><div><ul><li>Marketing Intern - The Marketing Intern will assist in the execution of Marketing and go-to-market (GTM) campaign efforts in support of the business needs within multiple functional areas such as Local Strategy, Loyalty, System-wide Traffic, Chase Co-Brand, and Getaways. </li></ul></div><div><ul><li>Brand Governance Intern - The Brand Governance Intern will assist the Team in maintaining and evolving Southwest Airlines’ brand standards by supporting updates to the Brand Style Guide, organizing and tagging assets in Adobe Experience Manager, and helping ensure resources in the Brand Portal are accurate and accessible. This role will also contribute to process documentation, file conversions, and template updates, giving the intern hands-on experience with enterprise-level branding tools and systems while helping keep the Southwest Brand consistent and easy to use across all creative touchpoints. </li></ul></div><div><ul><li>Brand Partnerships & Community Engagement Intern - Our Team brings the Southwest brand to life through authentic relationships and memorable experiences that create a sense of Community. Through our collective work, the team moves toward this goal driving revenue, customer loyalty, and market expansion for the Company. The Brand Partnerships & Community Engagement Intern will assist in ensuring continuity within the Go-To-Market process by providing clear direction towards campaign milestones, maintaining timing, and holding the project team accountable in order to execute with excellence. CPMs efforts support strategy and creative teams while keeping the business needs in the forefront for multiple functional areas such as Local Strategy, Customer Development, Traffic, Southwest Business, and Southwest Vacations. </li></ul></div><div> </div><div>Additional Details:<ul><li>Join Southwest as a Summer 2026 Intern, with a 12-week internship lasting from May 19 – August 7, 2026.</li><li>Pay of $20-$22 per hour, corresponding with progress toward degree</li><li>Stipends may be offered based on eligibility and program criteria</li><li>The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours (2702 Love Field Drive).</li><li>Dedicate 40 hours each week (maximum of 8 hours per day) to your internship responsibilities and tasks.</li><li>Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel).</li><li>Interns will be provided any required equipment, such as a laptop, for the internship.</li><li>U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.</li></ul>We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.</div><div> </div><div>Duties and Responsibilities:  The duties and responsibilities of Marketing Intern may include, but are not limited to:   </div><div><ul><li>Assisting with updates to brand guidelines and related documentation </li><li>Supporting organization and maintenance of brand assets and resources </li><li>Preparing and delivering files in appropriate formats for internal and external use </li><li>Helping maintain brand resource platforms and ensuring materials are accurate and accessible </li><li>Creating and updating process documentation to support brand governance workflows </li><li>Assisting with template updates for presentations and other brand materials </li><li>Participating in reviews of creative work to ensure alignment with brand standards </li><li>Developing and fulfilling promotions and sweepstakes </li><li>Drafting letters of agreement </li><li>Supporting activation execution </li><li>Sourcing brand premium items </li><li>Routing creative and legal documents for approvals </li><li>Conducting market and competitive research </li><li>Leading customer outreach for events </li><li>Contributing to the strategy of current promotional activities </li><li>Responding to partnership and sponsorship inquiries </li><li>Scheduling meetings and managing office administrative duties, including preparing decks for executive meetings and taking notes to keep teams informed </li><li>Attending meetings and collaborating with cross-functional teams across the organization to achieve project objectives </li><li>Supporting communications and content generation for internal and external channels </li><li>Assisting in the creation and development of team assets and resources </li><li>Completing ad hoc tasks as assigned by leadership </li><li>Participating in go-to-market (GTM) strategies across Local Strategy, Loyalty, System-wide Traffic, Chase Co-Brand, and Getaways </li><li>Collaborating with marketing strategy to execute GTM briefs for current business needs </li><li>Communicating and collaborating with team members on strategic development </li><li>Attending cross-departmental and cross-functional meetings </li><li>Possibility of travel for projects and events </li><li>Performing other job duties as directed by the team </li></ul></div></div><div><div> </div><div>Knowledge, Skills, and Abilities:   </div><div><ul><li>Strong written and verbal communication skills </li><li>Ability to show initiative and be a self-starter </li><li>Ability to work independently and willingness to function as part of a team </li><li>Ability to coordinate multiple tasks and complete assignments with tight deadlines </li><li>Must be detail-oriented </li><li>Proficient with Microsoft Office applications (Word, Excel, PowerPoint) </li><li>Interest in analyzing data; ability to learn new tools for data analysis </li><li>Interest in communication; ability to create and tell a story from data </li><li>Must be able to maintain confidential information </li><li>Must be willing to contribute during brainstorming sessions and actively participate from concept to execution </li></ul></div><div></div></div><div><div>Education:  </div><div><ul><li>High School Diploma, GED or equivalent education required  </li><li>Progress toward a degree, major, or minor in Marketing, Graphic Design, Visual Communication, Digital Media, Business, Social Science (Psychology, Anthropology, Sociology), Public Relations, Advertising, Market Research, Communications or similar degree required  </li><li>Progress towards a 4-year undergraduate degree preferred  </li><li>To be eligible, you must be currently enrolled as a full-time student (as defined by your   </li><li>university) at the time of application and during the internship  </li><li>At least 3 semesters remaining at the time the internship ends is preferred  </li><li>Minimum 2.5 cumulative GPA at the time of application  </li></ul></div><div>  </div></div><div><div>Basic Qualifications:  </div><div><ul><li>Must be at least 18 years of age  </li><li>You must have a valid U.S. Social Security Number to complete the full hiring process  </li></ul></div><div> </div><div>Experience </div><div><ul><li>Preferred: Previous part-time work experience or internship, </li><li>Preferred: Advanced proficiency in Excel and PowerPoint, </li><li>Preferred: Familiarity with project management tools and data visualization tools (e.g., Tableau, Power BI), </li><li>Preferred: Knowledge of airline industry trends and digital product development, </li><li>Preferred: Interest in aviation, travel, and customer experience, </li><li>Preferred: Experience creating dashboards or reports using BI tools  </li><li>Preferred: Basic knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop) or other design tools. </li><li>Preferred: Ability to learn and work within digital asset management systems (Adobe Experience Manager) and Brand Portal. </li><li>Preferred: Interest in branding, design systems, and creative production. </li></ul></div><div> </div></div><div></div>Southwest Airlines is an Equal Opportunity Employer. Please print/save this job description because it won't be available after you apply. Job Posting End Date 01/21/2026

Key Skills

CommunicationInitiativeTeamworkDetail-OrientedMicrosoft OfficeData AnalysisBrandingCreative ProductionProject ManagementCustomer EngagementMarket ResearchCreative Work ReviewPromotions DevelopmentSponsorship InquiriesAdministrative DutiesContent Generation