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INTERNSHIP DETAILS

Social Media Content and Public Relations Summer 2026 Internships

CompanySouthwest Airlines

LocationDallas

Work ModeOn Site

PostedJanuary 7, 2026

Internship Information

Core Responsibilities

Interns will assist in developing creative social media content and implementing strategies that align with the brand’s goals. They will also monitor content performance metrics and collaborate with teams on campaigns.

Internship Type

other

Salary Range

$20 - $22

Company Size

39537

Visa Sponsorship

Language

English

Working Hours

40 hours

Apply Now →

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the company's application page

About The Company

At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart. No matter what comes up in your travels, we’ve got your back. Because while any airline can fly you, only Southwest lets you go with Heart. Application fees don’t fly. The only way to apply for a job at Southwest Airlines is through careers.southwestair.com. We'll never ask for any payment for your application or training.* *Destination 225° is a Southwest Airlines program. Applying is free; however, candidates advancing through the selection process are responsible for all costs incurred.

About the Role

Department:Culture & CommunicationsOur Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.Job Description:<div>Notice: We ask that you apply with your personal email address rather than your school email (.edu) so we can stay connected about future roles at Southwest. Be sure to attach a resume to your application.</div><div> </div><div>Southwest Airlines' Communications and Social Content Internships span across several different Teams within the Culture &Communications or Labor Relations and Marketing Departments. Interns may be asked to support a variety of projects within one or more of the following Teams: </div><div> </div><div><ul><li>Social Content Intern: We’re looking for a creative and energetic Social Media Content Intern to help bring our Getaways Vacation Instagram and TikTok channels to life! If shooting and editing eye-catching content is your jam, we want to hear from you. In this role, you’ll help craft engaging short-form videos, capture travel-inspired moments, and support surprise-and-delight campaigns along with managing exciting sweepstakes. If you’re passionate about storytelling, social platforms, and creating fun, scroll-stopping content, apply and join us on this journey!</li><li>External Communication Intern: Join our communications team focused on building strong relationships with external audiences and promoting our brand through clear, impactful messaging. We work closely with media outlets, partners, and stakeholders to share stories that matter and maintain a positive public image. As an External Communications Intern, you’ll gain hands-on experience in crafting press materials, supporting media outreach, and contributing to strategic communication initiatives. </li><li>Social Media Intern: We’re looking for a detail-oriented and proactive Social Media Intern to support our influencer partnerships and help grow our employee content creator program. In this role, you’ll assist with coordinating influencer outreach, tracking collaborations, and organizing content deliverables to ensure everything aligns with our brand. You’ll also play a key part in managing schedules, gathering approvals, and handling the administrative tasks that help us produce high-quality, engaging content. If you love staying organized, building relationships, and supporting creative storytelling, we’d love for you to apply! </li></ul></div><div><div> </div><div>Additional Details:<ul><li>Join Southwest as a Summer 2026 Intern, with a 12-week internship lasting from May 19 – August 7, 2026.</li><li>Pay of $20-$22 per hour, corresponding with progress toward degree</li><li>Stipends may be offered based on eligibility and program criteria</li><li>The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours (2702 Love Field Drive).</li><li>Dedicate 40 hours each week (maximum of 8 hours per day) to your internship responsibilities and tasks.</li><li>Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel).</li><li>Interns will be provided any required equipment, such as a laptop, for the internship.</li><li>U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.</li></ul>We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.</div><div> </div><div>Duties and Responsibilities:  The duties and responsibilities of Communications and Social Content Intern may include, but are not limited to:   </div><div><ul><li>Assist in the collaboration with teams and clients across Southwest to develop creative social media content, write copy, and implement strategies that align with the brand’s goals and objectives.  </li><li>Assist to produce compelling and original social media content for various social media and digital platforms in visual and written formats. </li><li>Monitor content performance metrics to assess the effectiveness of content strategies and campaigns.  </li><li>Assist in creating and executing social media strategies that drive organizational performance in the areas of Communication, Marketing, and Engagement. </li><li>Research trending topics, hashtags, and best practices to optimize content. </li><li>Collaborate with the marketing team on campaigns and creative ideas. </li></ul></div><div>Knowledge, Skill, and Abilities: </div><div><ul><li>Excellent oral and written communication skills required. Must possess a strong proficiency of the English language, including superior grammar, spelling, and organizational skills. </li><li>Ability to write in the Brand Voice. </li><li>Proficiency with Microsoft Office applications, specifically Word, Excel, and PowerPoint, is required. </li><li>Possess a strong understanding of how Customers and Employees use communication channels to communicate with the Southwest Brand. </li><li>Ability to work independently and the willingness to function as part of a Team. </li><li>Ability to handle multiple projects under tight deadlines and work well under pressure. </li><li>Must have ability to comprehend, proofread, and edit a variety of documents with a keen eye for accuracy and attention to detail. </li><li>Must handle confidential and sensitive information with the utmost professionalism. </li><li>Must be able to present self well to meet public and present in large or small settings. </li><li>Public speaking skills and/or experience a plus. </li><li>Strong knowledge and understanding of social and digital media landscape. </li><li>Knowledge of social media tactics that drive organizational performance in the areas of Communication, Marketing, and Engagement.  </li><li>Ability to identify and curate stories through social media engagement and/or listening tools.   </li></ul></div></div><div><div></div><div>Education: </div><div><ul><li>High School Diploma, GED or equivalent education required. </li><li>Progress towards degree, major, or minor in Communications, Public Relations, Journalism. Marketing, Digital Media OR similar degree. </li><li>Progress towards a 4-year undergraduate degree preferred. </li><li>To be eligible you must be currently enrolled as a full-time student (as defined by your university) at the time of application and during your internship. </li><li>At least 3 semesters remaining at the time the internship ends is preferred </li><li>Minimum 2.5 cumulative GPA at the time of application. </li></ul></div></div><div><div>Basic Qualifications:  </div><div><ul><li>Must be at least 18 years of age.  </li><li>You must have a valid U.S. Social Security Number to complete the full hiring process.  </li></ul></div><div> </div><div>Experience </div><div><ul><li>Preferred: Marketing/Communications/Branded Content & Entertainment experience. </li><li>Preferred: Content planning, development, calendaring, and publishing experience. </li><li>Preferred: experience in content creation such as video production, editing, and copywriting.  </li></ul></div></div>Southwest Airlines is an Equal Opportunity Employer. Please print/save this job description because it won't be available after you apply. Job Posting End Date 01/21/2026

Key Skills

Social MediaContent CreationPublic RelationsVideo ProductionCopywritingCommunicationMarketingDigital MediaInfluencer PartnershipsProject ManagementResearchStorytellingCollaborationAttention to DetailOrganizational SkillsPublic Speaking