INTERNSHIP DETAILS

Thesis Client and Brand Experience Rolls-Royce Motor Cars (f/m/x)

CompanyBMW Group
LocationMunich
Work ModeOn Site
PostedMarch 1, 2026
Internship Information
Core Responsibilities
You will support the planning, organizing, and carrying out of dealer activities and customer events in Germany and other European countries. Additionally, you will assist in preparing event concepts, presentations, reports, and administrative tasks within the Regional Office.
Internship Type
full time
Company Size
64428
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
About the Role

THIS MUCH DOING ISN'T DOABLE AT JUST ANY COMPANY.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing  and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

 

Our team at the BMW Group shapes the client and brand experience for Rolls-Royce Motor Cars Ltd. in Central and Western Europe. Here, you will support us in delivering exclusive experiences for our customers and partners.

 

What awaits you?

  • You will gain insight into the strategic planning of a luxury automotive manufacturer.
  • Furthermore, you support planning, organizing and carrying out dealer activities and customer events in Germany and other European countries.
  • In addition, you help to prepare and develop event concepts, presentations and reports.
  • Moreover, you assist in obtaining and processing cost estimates from external providers for events and marketing projects.
  • You will contribute to preparing tender documents and draft decisions, as well as updating the Marketing Master Plan and monthly reporting to headquarters in Goodwood, UK.
  • Furthermore, you support administrative tasks within the Regional Office UK, Europe and Central Asia.

 

Please note that your thesis must be supervised by a university on your part.

 

What should you bring along?

  • Studies in business administration, international business, marketing, public relations/communication or a similar field.
  • Completed bachelor's degree is an advantage.
  • Confident use of Excel, Word and PowerPoint.
  • First practical experience through internships or similar.
  • Openness to support in an international company and in an environment of geographical and cultural diversity.
  • Strengths in personal work organization, analytical thinking, customer and quality orientation and communication skills.
  • Fluent English skills; other foreign languages are desirable.

 

Would you like to support our team in creating exclusive client and brand experiences for Rolls-Royce Motor Cars Ltd.? Then apply now!

 

What do we offer?

  • Comprehensive mentoring & onboarding.
  • Personal & professional development.
  • Flexible working hours.
  • Mobile work.
  • Attractive & fair compensation.
  • Apartments for students (subject to availability & only at the Munich location).
  • And much more, see bmw.jobs/whatweoffer

 

Start date: 02/02/2026

Duration: 6 months

Working hours: Full-time

 

Do you have questions? Then submit your inquiry easily via our Contact form. Your inquiry will be answered by phone or email afterwards.

 

We at the BMW Group place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experiences, and skills of the applicants. More about this here.

Key Skills
Business AdministrationInternational BusinessMarketingPublic RelationsCommunicationExcelWordPowerPointAnalytical ThinkingCustomer OrientationQuality OrientationCommunication SkillsFluent EnglishEvent PlanningOrganizational Skills
Categories
MarketingCustomer Service & SupportAdministrativeConsultingCreative & Media
Benefits
Comprehensive Mentoring & OnboardingPersonal & Professional DevelopmentFlexible Working HoursMobile WorkAttractive & Fair CompensationApartments For Students