INTERNSHIP DETAILS
Praktikum Website Content
CompanySTIHL
LocationWaiblingen
Work ModeOn Site
PostedJanuary 13, 2026

Internship Information
Core Responsibilities
The role involves contributing to content editing for the STIHL website and coordinating international content rollout using project management software. Additionally, the intern will assist in the implementation of AI tools and the optimization of existing content for SEO, GEO, and UX.
Internship Type
full time
Company Size
7688
Visa Sponsorship
No
Language
German
Working Hours
40 hours
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About The Company
STIHL builds on experience.
Founded in 1926 by Andreas Stihl as a one-man company, STIHL has branched out to be a world leader in the portable outdoor power equipment industry. We’ve held onto our values as we’ve grown, believing progress demands strong roots in order to flourish in a meaningful way. As a family-owned business with great global impact, sustainability is built into the structure of our company. STIHL is grounded in tradition and its command of innovation.
STIHL gets things done.
Working with nature requires both, skill and craft. STIHL products use highly sophisticated technology, developed to match our customers’ needs: straightforward, effective, long-lasting and hands-on. From the professional to the hobbyist, STIHL helps to face new endeavors and guarantees a reliable partner is at hand, whenever needed.
STIHL helps people grow.
A career at STIHL means innovative work, centered around our high-technology products. As a global company, we offer you international opportunities and entrust you with challenging tasks. Together, we seek new ideas while maintaining the highest standards of quality, which have reinforced STIHL’s legacy for almost a century. We can always rely on our highly motivated personnel, their diverse talents and varied expertise. At STIHL, you craft your career.
Thanks to our transparent structures, we create space for you to develop both personally and professionally. Your decisions will help shape STIHL’s future. As you grow, we’ll grow, together as a company.
Data protection is important to us. You can find further information on this and the imprint here:
https://www.stihl.com/social-media-privacy-policy.aspx
https://corporate.stihl.de/de/footer/impressum
About the Role
Das ist die Aufgabe
- Mitarbeit bei der Content Redaktion für die STIHL Website
- Internationaler Rollout von Inhalten und eigenverantwortliche Koordination mit Ländern u.a. über die Projektmanagement-Software JIRA
- Mitwirkung bei der Einführung von KI-Tools und dem Testing von Prompts zur Effizienzsteigerung und Prozessoptimierung
- Unterstützung bei der Optimierung bestehender Inhalte im Hinblick auf SEO, GEO und UX
- Pflege und Aktualisierung von Inhalten im CMS (Adobe Experience Manager)
- Unterstützung bei der Analyse und Pflege von KPIs sowie bei der Weiterentwicklung der Website-Strategie
- Kommunikation und Abstimmung mit internen und externen Stakeholdern inkl. Koordination mit anderen Website-Schnittstellen (z. B. Support, Produktberatung)
Das wünschen wir uns
- Laufendes Studium der Fachrichtung Kommunikationswissenschaften / Medienmanagement / Marketing / BWL mit Schwerpunkt Marketing
- Begeisterung für Website Content
- Idealerweise erste Erfahrungen im Marketing
- Gute Englischkenntnisse in Wort und Schrift
- Kreativität, Selbstständigkeit und Kommunikationsbereitschaft
- Sicherer Umgang mit MS Office (PowerPoint, Excel, Word, SharePoint, Outlook, OneNote)
Weitere Details zur Stelle
- Gehalt: 2.117 €/Monat
- Beginn: ab April 2026
- Bitte füge deiner Bewerbung folgende Unterlagen bei: Lebenslauf, aktueller Notenspiegel und Immatrikulationsbescheinigung sowie wenn vorliegend Arbeitszeugnisse und deine gültige Arbeits- und Aufenthaltserlaubnis
Key Skills
Content EditingProject ManagementSEOGEOUXCMSAdobe Experience ManagerKPI AnalysisCommunicationStakeholder CoordinationCreativitySelf-ManagementMS OfficeMarketingEnglish Proficiency
Categories
MarketingCreative & MediaTechnology
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