INTERNSHIP DETAILS

【2026 Summer Intern 002】Product & Brand Research Intern / 產品&品牌研究實習生

CompanyAcer Group
LocationNew Taipei
Work ModeOn Site
PostedMarch 13, 2026
Internship Information
Core Responsibilities
The intern will conduct focus group interviews to investigate brand and consumer awareness and market behavior for 3C products in Taiwan. The findings will serve as a reference for market communication strategies.
Internship Type
full time
Company Size
9269
Visa Sponsorship
No
Language
Chinese
Working Hours
40 hours
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About The Company
Founded in 1976, Acer is one of the world's top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer's 7,500 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. At Acer, we've created an atmosphere that stimulates creativity and encourages individuality, freedom, and autonomy. Our established yet flexible organization invites you to work "out of the box"​ to surprise us with new ideas and challenge us with original thinking. Get a fresh perspective on your career. Take a look at where you could go with Acer. We're ready to offer new directions—and a fresh perspective—to talented people looking for career opportunities.
About the Role

工作概述

宏碁屹立市場50年,是一個國際化的自有品牌公司,全球員工超過12,000名,營運遍及世界超過160個國家,在台灣設有研發中心,且在泛歐、泛美和泛亞均設有區域性的營運總部。
我們歡迎有著改變世界熱情的你/妳加入宏碁,一同寫下屬於我們的故事 : )

[Acer 2026 Summer Intern – Become a Part of Our Story]
透過宏碁暑期實習計畫,你將會參與不同的專案、多元化的課程、活潑有趣的參訪,讓你們能夠將學校的知識與實務工作有效的連結在一起,並有機會及早確立未來職涯發展的方向,也在實習過程中能夠一窺宏碁獨有的多元文化。

職責

透過焦點群體訪談活動(Focus Group), 進行3C產品之台灣區品牌暨消費者認知及市場行為調查, 了解目標品牌的消費者思維及決策過程. 成果將作為產品的市場溝通參考依據.

  1. 焦點群體訪談活動計畫
  2. 受訪者訪談與篩選
  3. 訪談內容擬定
  4. 訪談會議主持
  5. 訪談會後報告產出

工作需求條件

【Experience】

曾擔任學會/班級/社團重要幹部or學會/班級/社團活動主導者

 

【Skills】

-- 對於品牌/市場調查具備相關學科知識

-- 對PC類產品孰悉(產品使用體驗)

-- 口條佳, 口語表達能力好, 個性外向喜歡與人接觸

 

【Preferred】

曾經參加過焦點群體訪談活動(Focus Group) or具備市場研究經驗者or相關科系為佳

Key Skills
Brand ResearchMarket ResearchPC ProductsOral CommunicationInterpersonal Skills
Categories
MarketingData & AnalyticsCreative & Media