INTERNSHIP DETAILS

Marketing Intern (Jan'26 Intake)

CompanyLUXASIA
LocationKuala Lumpur
Work ModeOn Site
PostedJanuary 16, 2026
Internship Information
Core Responsibilities
Assist in organizing local events and ensure successful execution of product launches. Coordinate with internal teams and vendors to manage logistics and communication effectively.
Internship Type
other
Company Size
1704
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Montblanc, Maison Francis Kurkdjian, Rabanne, Ferragamo and SK-II. LUXASIA has also established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. WHY JOIN US? At LUXASIA, we believe that there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands in across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across Asia Pacific. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? Here are the Core Values that guide us: • Respect • Entrepreneurship • Speed • Passion • Excellence • Courage • Transformation • JOIN US and let’s grow together.
About the Role

EVENT

  • Assist Assistant Marketing Manager in the organisation of local events (In-store activation/ trade/ pr/ OOH) to celebrate new product launches, develop customer loyalty and brand love within local market.
  • Working closely with Assistant Marketing Manager to source vendors, source venues, manage logistics, budget, timeline, and other details (i.e. transportation and F&B) to create 360 successful events for clients.
  • Coordinate and communicate closely with internal team, ground staffs and vendors in a pro-active manner to ensure that everyone is clear with their roles and responsibilities leading up to the event.
  • Overseeing and ensuring D-0 of event runs smoothly and manage issues promptly when arise.

RETAIL

  • Ensure new product launches information are well disseminated to the retail team.
  • Prepare deck including all information related to new launch / competitors report by weekly.
  • Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
  • Take pictures of Guerlain counter as well as competitor activities and update on the share drive.

VISUAL MERCHANDISING

  • Responsible for preparing a visual update brief to the supplier and ensuring visuals are updated on time and according to the marketing plan.
  • Post-installation: Visit the counter to ensure all changes are reflected accurately, take photos, and ensure pristine merchandising execution.
  • Support Assistant Marketing Manager to update merchandising POSM / planograms and review tester display in the stores according to Guerlain’s directions.
  • Maintain office inventory list, including POSMs, fixtures, testers, samples & etc.
  • Track all boutique stores & departmental store counter maintenance and communicate with the maintenance team on completing timeline.

PR & CRM

  • Work hand in hand with Assistant Marketing Manager on the seeding AOG to influencers and media based on launch calendar.
  • Share all PR-related materials with PR agency on time and ensure that the information is well disseminated (localized press release by agency, assets or loan items for shooting from time-to-time).
  • Manage the automated and tactical email campaigns, including managing specific EDM platforms, drafting briefs for artwork with external agencies with minimal to zero revision.
  • Ensure deliverables are met to send out EDM on time to the relevant database based on CRM and launches calendar.
  • Update key performances with metrics i.e. Open rates, CTR, Conversion Rates, and other KPI (GWP Tracker) for the month.

REGIONAL REPORTING

  • Monthly Report ie: CRM scorecard, post-activation report (Excluding PR), competitor report.
  • Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time.
Key Skills
Event CoordinationVendor SourcingLogistics ManagementBudget ManagementRetail MarketingVisual MerchandisingEmail Campaign ManagementCRMReportingPhotographyCommunicationTeam CollaborationMarket ResearchSocial MediaBrand ActivationPublic Relations
Categories
MarketingRetailCreative & MediaHospitalityCustomer Service & Support