INTERNSHIP DETAILS

Marketing Intern

CompanyGoodmorning com
LocationEdmonton
Work ModeOn Site
PostedJanuary 19, 2026
Internship Information
Core Responsibilities
The intern will support the execution and optimization of digital marketing initiatives, including content publishing, SEO, and social media management. They will work closely with various teams to learn how digital marketing programs are planned and optimized.
Internship Type
temporary
Company Size
91
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
GoodMorning is one of Canada’s largest online mattress retailers and has sold over 350,000 mattresses to Canadians from coast to coast—and that number grows daily. Our company’s purpose is to deliver sleep products of remarkable quality and value that customers love. Since 2009, when GoodMorning was first established in Canada by Samuel Prochazka, we’ve been disruptors in the mattress industry. We work hard to make a great night’s sleep accessible to all through our unique direct-to-consumer model, mattress donation program, top-notch customer service, and the latest technologies and innovations in the e-commerce landscape. We also invented the at-home sleep trial, which lets our customers try their mattress night after night in the comfort of their homes for up to 365 nights. Our portfolio of brands includes Douglas, Logan & Cove, Juno, and Octave. We’re constantly transforming our portfolio by researching the latest advancements in mattress-making, bringing new products to market that meet the needs of our customers, and providing as much value as possible. While many of our innovations have become industry standard, we lead the way with our customer-obsessed mindset and relentless pursuit of better. GoodMorning continues to grow and has been ranked as one of Canada’s top-growing companies by The Globe and Mail.
About the Role

About the Role

The Marketing Intern / Co-op Student will support the execution and optimization of our digital marketing ecosystem across publications, content, social media, influencers, and validation initiatives. This role is designed for someone who is eager to gain hands-on experience in performance-driven marketing while developing foundational skills in content operations, SEO, social media, and influencer marketing. The intern will gain meaningful exposure to real business outcomes while being supported through structured learning, mentorship, and hands-on execution across multiple marketing disciplines


Working closely with the Publications, Content, and e-Commerce teams, the intern will contribute to day-to-day execution while learning how high-impact digital marketing programs are planned, measured, and optimized.

About Us 

GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.

In this role, you will

  • Support content publishing and maintenance in WordPress, including uploads, updates, and accuracy checks, missing alt tags, formatting inconsistencies, and updating outdated information

  • Assist with SEO execution by supporting keyword research and learning on-page optimization best practices

  • Contribute to backlink outreach and offsite SEO initiatives under guidance from the Publications team

  • Draft and support content creation, including articles, comparisons, and supporting editorial assets

  • Generate content ideas by identifying high-traffic and high-intent topics that support revenue goals

  • Support social listening, moderate and respond to comments, reviews, and messages across social media, email inboxes, and offsite channels

  • Assist with social media posting by sourcing and suggesting weekly content assets and learning performance metrics.

  • Research and source third-party publications that align with brand personas and validation requirements

  • Support influencer initiatives through research, influencer sourcing, and UGC ideation

  • Any other related tasks to support the team. 

Our ideal candidate

  • Third year student currently enrolled in a Marketing, Communications, Business, or related undergraduate program,or recently graduated student.

  • Open to internships for a duration of 8–12 months.

  • Strong written and verbal communication skills

  • Interest in digital marketing, content strategy, SEO, and social media

  • Detail-oriented with strong organizational skills

  • Ability to manage multiple tasks and deadlines in a fast-paced environment

  • Familiarity with WordPress, SEO tools, or social platforms is an asset but not required

What you will learn

  • How large-scale content and publications programs are planned, executed, and maintained to drive traffic and revenue

  • Practical experience using WordPress, SEO tools, and content workflows in a commercial environment

  • Professional writing, research, and collaboration skills within a cross-functional marketing team

  • Core SEO fundamentals including keyword research, on-page optimization, SERP awareness, and content performance basics

  • How social media moderation, social listening, and customer feedback contribute to brand trust and reputation

  • Exposure to product marketing, influencer sourcing, UGC ideation, and social-first content practices

  • How to evaluate marketing performance using basic content and social metrics #LI-Onsite

Key Skills
Digital MarketingContent StrategySEOSocial MediaWritten CommunicationVerbal CommunicationOrganizational SkillsResearch SkillsCollaboration SkillsContent CreationSocial ListeningInfluencer MarketingWordPressKeyword ResearchBacklink OutreachPerformance Metrics
Categories
MarketingCreative & MediaCustomer Service & Support