INTERNSHIP DETAILS

2026 Summer Intern - Digital Category Management

CompanyReebok International, Ltd
LocationBoston
Work ModeRemote
PostedJanuary 24, 2026
Internship Information
Core Responsibilities
The intern will support the Digital Category Management team by assisting with planning, coordination, and execution of digital activations. This includes partnering cross-functionally to ensure content readiness and tracking performance to support Reebok’s digital growth strategy.
Internship Type
full time
Company Size
3921
Visa Sponsorship
No
Language
English
Working Hours
40 hours
Apply Now →

You'll be redirected to
the company's application page

About The Company
Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe. Reebok strives to inspire people everywhere to be their absolute best – physically, mentally and socially. ABC
About the Role

Reebok was founded on athletic footwear that changed the direction of sport. Since then, the art of outpacing expectation has brewed in our DNA. This is what fuels us to break boundaries, incite movement, and create products that help people explore what movement means to them.

At Reebok, we’re always on the lookout for curious, motivated students who are eager to learn, contribute, and grow. Join us for a full-time, on-site summer internship at our Boston headquarters and gain hands-on experience within a fast-paced global brand.

2026 DIGITAL CATEGORY MANAGEMENT INTERNSHIP

This role supports the Digital Category Management team across Classics and Collaborations. The intern will assist with planning, coordination, and execution of digital activations, partnering cross-functionally to ensure content readiness, campaign alignment, and performance tracking in support of Reebok’s digital growth strategy.

KEY ACCOUNTABILITIES
  • Support the execution of digital activations across the Classics and Collaborations businesses, including key product launches
  • Partner with Category Managers and Channel Owners to develop campaign briefs, content needs, and creative direction
  • Assist with product readiness for launches, including PDP setup, imagery, copy, metadata, and inventory accuracy
  • Track and analyze activation performance to inform future strategies
  • Coordinate activation timelines and share updates cross-functionally to support business objectives

KNOWLEDGE, SKILLS & ABILITIES
  • Strong interest in eCommerce, digital merchandising, or business strategy
  • Proficiency in Excel and PowerPoint; Shopify experience is a plus
  • Highly organized with the ability to manage multiple projects simultaneously
  • Curious, adaptable, and eager to learn in a fast-paced environment
  • Collaborative team player with strong communication skills
  • Currently enrolled in an undergraduate college or university
  • Anticipated graduation date: Winter 2026 or Spring 2027
  • Eligible to work in the U.S. without restrictions
  • Able to work a hybrid schedule with a minimum of three (3) days per week in-office at Reebok’s Boston HQ
  • Available Tuesday, June 2 – Friday, August 14, 2026

APPLICATION TASK

We want to get to know you beyond a traditional cover letter.

Reebok’s values guide how we show up for our teammates, our consumers, and our communities:

Be Team Players. Be Authentic. Be Resilient. Be Scrappy. Be Flexible. Take Risks.

Please submit a 1-page PDF sharing which of these values you embody most and why. This is your opportunity to show us who you are, what drives you, and why you’re excited to join Reebok. You may use writing, visuals, sketches, or any creative format—as long as it fits on one page. Upload this document in the Cover Letter section of your application.

SUMMER 2026 INTERNSHIP PROGRAM OVERVIEW

Program Dates: Tuesday, June 2 – Friday, August 14, 2026
Pay Rate: $23 per hour

The Reebok Internship Program is designed to complement your day-to-day role with hands-on learning and exposure across the business, including:

  • Intern Orientation
  • Speaker Series with Business Leaders
  • Cross-Functional Networking & Professional Development
  • Social & Community Events
  • Learning Sessions & Skill Building Workshops
  • Mentorship Opportunities
  • End-of-Program Review & Calibration

NOTE: Applications for the Summer 2026 Internship Program will close on Friday, February 27 at 11:59 p.m. EST. Late applications will not be accepted. All candidates will receive confirmation of application receipt and status updates following the application close date. Thank you for your interest in Reebok.

Key Skills
EcommerceDigital MerchandisingBusiness StrategyExcelPowerPointShopifyOrganizational SkillsProject ManagementCommunication SkillsCollaborationAdaptabilityCuriosityCreativityContent DevelopmentPerformance TrackingCampaign Management
Categories
MarketingSports & RecreationRetailConsultingCreative & Media
Benefits
Intern OrientationSpeaker Series with Business LeadersCross-Functional Networking & Professional DevelopmentSocial & Community EventsLearning Sessions & Skill Building WorkshopsMentorship OpportunitiesEnd-of-Program Review & Calibration