Marketing Analytics Student

Worker Sub-Type:

Job Description: 

POSITION SUMMARY

We are seeking a detail-oriented and analytical Marketing Intern to assist in defining and developing a centralized marketing reporting framework. This role is ideal for students interested in marketing analytics and measurement, and provides valuable exposure to industry-standard tools such as Salesforce, Tableau, and Google Analytics 4. As part of our team, you will help shape how we assess campaign performance across various tactics and channels.

WHAT YOU WILL DO

• Support the design and implementation of a centralized reporting framework for marketing campaigns
• Gather, organize, and analyze campaign data from various platforms and tactics
• Assist in creating dashboards and reports in tools like Tableau, Google Analytics 4, and Salesforce
• Collaborate with team members to define key performance indicators (KPIs) and measurement standards
• Participate in data quality checks to ensure accuracy and consistency
• Document reporting processes and framework updates
• Research and recommend best practices for marketing analytics and reporting
• Communicate findings and insights to internal teams to improve marketing effectiveness
• Assist in planning and project managing marketing campaigns

SKILLS AND QUALIFICATIONS

• Currently enrolled in post-secondary education in Business, Marketing, Data Science, or a related field.
• Strong verbal and written communication skills
• Experience with Google Analytics
• Basic understanding of the Google ads ecosystem and paid social platforms (e.g., LinkedIn).
• Hands-on experience creating impactful dashboards in Tableau, Looker, or other data visualization tools.
• Excellent analytical abilities paired with strong business acumen.
• Self-motivated, highly detail-oriented, and organized, with the ability to perform effectively under pressure.
• Thrives in a fast-paced environment and adept at managing multiple deadlines simultaneously.
• Passionate about staying current with the latest trends in marketing and data analytics.

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Scheduled Weekly Hours:

Compensation Hiring Base Salary Range:

Please be advised that the compensation hiring range indicated herein is provided solely as a good-faith estimate of anticipated base compensation for the position. The actual base compensation offered will be determined at the time of hire and will depend on several factors, including but not limited to the student’s completed academic coursework, prior co-op work terms, relevant practical experience, demonstrated skills, and performance in any required evaluations during the hiring process.

Disclosure of Position Status:

Disclosure of Artificial Intelligence:

We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed and evaluated by our hiring team.