Customer Activation (CRM) Intern Customer Activation (CRM) Intern

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success – all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.

Position Snapshot

Location: Vevey, Switzerland

Company: Nespresso HQ

Act. Rate: Full-Time

Type of contract: Internship, 6 months

Start date: ASAP

What we offer at Nespresso

Exciting opportunities to develop your career your way

Flexible working arrangements - facilitating creativity and collaboration

A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!

Quality and sustainability at the core of who we are and a critical vision of driving positive change

The opportunity to be part of a B Corp certified company and one of the world’s most trusted brands

Don’t hesitate to connect with us during the recruitment process to learn more.

Position Summary 

As a Customer Activation (CRM) Intern, you will support the transition from traditional CRM campaign operations toward a strategic and future‑ready direct channel ecosystem. Working closely with the Global Customer Activation Manager, you will help coordinate CRM campaign execution (email, push, SMS), while also contributing to foundational work that enables the development of the Direct Channel Strategy. You will support day‑to‑day CRM activities, help prepare materials and insights that feed into channel frameworks and playbooks, and assist in harmonizing processes. This internship offers hands‑on CRM experience combined with exposure to strategic channel evolution.

A Day in the Life of a Customer Activation (CRM) Intern  

• Coordinate CRM campaign execution across key channels including email, push notifications, and SMS
• Assist the Global Customer Activation Manager with day‑to‑day CRM activities to ensure smooth and timely campaign delivery
• Prepare materials, presentations, and documentation that will feed into channel frameworks, playbooks, and internal guidelines
• Consolidate data, benchmarks and simple insights that help inform ongoing work on direct channel principles and activation rules
• Help organize and harmonize CRM processes, templates, and workflows to support the team
• Collaborate with internal teams and creative agencies to gather assets, feedback, and ensure alignment with channel requirements
• Gain exposure to how direct channels (email, push, SMS, WhatsApp, etc.) evolve and are managed within a global digital marketing environment

 What will make you successful

• Student or fresh graduate in Business, Management, Marketing or other-related field
• Previous CRM experience a plus
• Interest in CRM, digital marketing, and campaign execution 
• Highly organized & flexible, comfortable dealing with many stakeholders and projects
• Analytical skills & business-oriented mindset
• Excellent time management abilities, with a keen attention to detail
• Good knowledge in Excel and PowerPoint
• Exceptional communication skills, with confidence in presenting ideas effectively.
• Fluent in English. French is a plus

At Nespresso, we’ve built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you’ll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.