Product Marketing Intern

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we 

The New Era Internship Program is a dynamic and disruptive opportunity designed to deliver an elite, authentic experience for students. Interns are encouraged to challenge conventional thinking, contribute progressive ideas, and deliver meaningful, high-impact work that drives our strategic initiatives. Supported by mentorship and professional development, New Era Interns are empowered to thrive in any career they pursue.

Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging interns to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.

Summer 2026 Internship Snapshot 

• The Internship Program is a full-time (40 hours) opportunity that runs May 20 through August 14
• In addition to your projects and tasks, New Era Interns will experience:
  • Networking Opportunities 
  • Professional Development (i.e., workshops and learning sessions for résumé building and personal branding, job searching, public speaking, etc.)
  • Community Service Day
  • Team Building Day
  • End-of-Internship Showcase to recognize your contributions and achievements

The Opportunity at Hand

The role of the Product Marketing Intern is an integral member of the Licensed Marketing Team adding value through supporting key product storytelling efforts across league moments and seasonal collections. This intern will gain meaningful exposure to product launches, brand positioning, and emphasizing key selling points. 

Projects & Tasks 

• Learn about all of the different headwear and apparel products that New Era Cap has to offer
• Support the Licensed Marketing Team by helping to educate its members on new products and their intricacies 
• Author Product Copy for select programs
• Brainstorm ways to showcase product features in new and innovative ways 
• Assist with PR-related content development
• Support the Licensed Marketing Team’s Go-To Market Strategy from a product lens
• Research athletes/influencers who would be ideal for new and emerging products 
• Analyze how competitors are marketing their products
• Aid product seeding efforts
• Help to organize marketing photography samples 
• Collaborate with the Licensed Marketing Team to author re-cap decks, featuring product information
• Work with the Licensed Marketing Team to help ensure smooth product launches 
• Keep all sensitive matters confidential 
• Other projects as assigned

What you will need to make an impact

• Proficient in Microsoft Word, Excel, and PowerPoint, with the ability to quickly learn and adopt new system
• Comfortable collaborating effectively with cross-functional teams
• Strong attention to detail and commitment to accuracy
• Highly organized with the ability to manage multiple priorities and meet deadlines
• Excellent verbal and written communication skills; able to communicate professionally via phone, email, and in-person
• Flexible and adaptable; able to respond quickly to changing circumstances
• Innovative mindset with the ability to enhance existing processes and solutions
• Enthusiastic, proactive, and positive, with a track record of managing change with persistence and urgency 

 Education and Experience

• Must be currently enrolled in a Bachelor’s or Master’s program within Communications, Marketing or a related field
  

This role is 100% in-person and requires on-site attendance five days a week at our Headquarters building located in downtown Buffalo. The hourly rate for this posted position is $17/hr. and pertains to candidates located in Western New York. Compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

As an intern, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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