INTERNSHIP DETAILS

Product Marketing Intern

CompanyAir Lift Company
LocationLansing
Work ModeOn Site
PostedFebruary 17, 2026
Internship Information
Core Responsibilities
The intern will support the evaluation and optimization of the core product portfolio by conducting structured analysis to identify opportunities in product quality, growth potential, and margin improvement. This involves compiling data, assisting in identifying feature and pricing opportunities, and collaborating with cross-functional teams to translate insights into actionable recommendations.
Internship Type
intern
Company Size
128
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Air Lift Company has been developing air spring suspension products for more than 70 years. The original product, a rubber air spring inserted into a car's factory coil spring, was developed and patented in 1950. The versatility of Air Lift air springs was proven during the early years of stock car racing. Air Lift products were used by most of the stock car racing teams for twenty years and the sponsored cars were among the toughest competitors on the NASCAR Grand National Circuit. First, in the 1950s, Air Lift pioneered the use of air spring inserts in coil spring suspensions. Then, in the 1960s, Air Lift introduced the use of sleeve-type air springs on pickup truck suspensions. During the 1980s we started using air helper springs on the motorhomes and ambulances. Street rods and lowered vehicles were the target in the 1990s. Today's products are an evolution of Air Lift's breakthrough development programs applying the use of air springs in light truck and motorhome suspensions. Air Lift has won more SEMA awards for air spring development products than any other company.
About the Role

Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture

Position Summary

The Product Marketing Intern will support the evaluation and optimization of the company’s core product portfolio. This role will focus on structured analysis to identify opportunities related to product quality, growth potential, and margin improvement. The intern will work within an established analytical framework and collaborate closely with Product Marketing and cross-functional teams to translate insights into actionable recommendations. This position provides hands-on exposure to product strategy, pricing, competitive landscape and lifecycle management while contributing directly to ongoing business initiatives.

Key Responsibilities

  • Analyze core product lines using an established evaluation framework to identify:
    • Quality improvement opportunities 
    • Growth opportunities, including missing features, product gaps, and pricing tiers 
    • Margin challenges related to cost structure and positioning
  • Compile and organize product, competitive, and market data to support analysis 
  • Assist in identifying feature and pricing opportunities aligned with channel and customer needs 
  • Support product portfolio reviews and product lifecycle discussions 
  • Develop summary reports and presentations outlining findings and recommendations 
  • Collaborate with Marketing, Sales, Engineering, and Operations to validate insights 
  • Maintain documentation and ensure consistency across product analyses

Learning Objectives

  • Gain practical experience in product marketing and portfolio strategy • Develop analytical skills related to pricing, margin, and product positioning • Understand cross-functional product development and commercialization processes • Learn structured product evaluation methodologies used in strategic decision making

Qualifications

  • Pursuing a Bachelor’s degree in Marketing or Business or related field 
  • Strong analytical and problem-solving skills 
  • Comfortable working with spreadsheets and organizing large data sets 
  • Ability to synthesize information into clear insights and recommendations 
  • Strong written and verbal communication skills 
  • Interest in automotive, manufacturing, or technical products preferred

Supervision & Development

  • Day-to-day supervision and mentorship provided by the Product Marketing Manager 
  • Strategic guidance and oversight provided by Marketing leadership 
  • Opportunity to gain early leadership exposure through structured project ownership and regular feedback

Success Measures

  • Completion of assigned product analyses within the established framework 
  • Quality and clarity of insights and recommendations 
  • Contribution to identified opportunities impacting product growth, quality improvement, or margin performance 
  • Effective collaboration with cross-functional stakeholders


Key Skills
Product MarketingPortfolio StrategyData AnalysisProblem-SolvingSpreadsheetsData OrganizationSynthesisCommunicationProduct QualityGrowth PotentialMargin ImprovementPricingCompetitive LandscapeLifecycle Management
Categories
MarketingManufacturingData & Analytics