INTERNSHIP DETAILS

Strategy Intern

CompanyCritical Mass
LocationCalgary
Work ModeOn Site
PostedFebruary 19, 2026
Internship Information
Core Responsibilities
The Strategy Intern will gain exposure to the Strategy team's responsibilities across multiple projects, participating in consumer and industry research, user experience planning, and documentation. Responsibilities include developing user journeys, creating creative briefs, performing competitive analyses, gathering consumer insights, and communicating research findings to project teams.
Internship Type
full time
Company Size
1847
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
About the Role

Critical Mass’ Internship opportunities are part of our Trailhead Program and provide a 12-week jump-start to your career. The program is designed to fast-track your growth through regular learning opportunities, mentorship, and hands-on client work - all while earning a competitive stipend. You’ll get a firsthand look at the exciting work we do at Critical Mass and experience what it’s like to be an integral part of our team. This internship gives you the chance to explore the digital agency world and client projects to see if it’s the right fit for you.

Our internship will run from May 26 – August 14. 


The Strategy Intern gain exposure and learning to see how the Strategy team is responsible for delivering and supporting all service areas within the department and across multiple projects. This position will provide opportunities to participate in consumer and industry research, user experience planning, business requirements documentation and, and web analytics. 

You Will: 

  • Gain exposure and understanding to all different groups within the Strategy discipline at Critical Mass. 
  • Collaborate with other interns on a client and global intern project.  
  • Develop user journeys, creative briefs and other presentation deliverables in support of the intern project.
  • Perform research that supports client projects, online competitive and best practice analyses.
  • Find existing research related to specific industry verticals and companies.
  • Gather consumer insight via primary and secondary research
  • Provide assistance in the coordination, design and delivery of primary consumer research.
  • Communicate research findings to project team members and, potentially clients.
  • Create, distribute and present research overviews on customer experience topics or specific client industries. 

You Have: 

  • Currently in their second or third year of a four-year degree program, or in the first year of a two-year degree program. 
  • Completed coursework in statistical or behavioural analysis, eBusiness or marketing sciences.
  • Strong computer skills, especially with Microsoft Office and keynote.  
  • Demonstrate strong written and verbal communication skills.
  • Ability to multi-task in a fast-paced, flexible environment.
  • Demonstrate ability to manage multiple projects.
  • Demonstrate attention to detail while maintaining overall understanding of the big picture.
  • A personal interest and curiosity in social/cultural/technology trends.
  • A collaborative approach conducive to working in a cross-discipline team environment. 

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. 

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

Key Skills
Consumer ResearchIndustry ResearchUser Experience PlanningBusiness Requirements DocumentationWeb AnalyticsStatistical AnalysisBehavioural AnalysisEbusinessMarketing SciencesMicrosoft OfficeKeynoteWritten CommunicationVerbal CommunicationMulti-taskingProject ManagementAttention To Detail
Categories
ConsultingCreative & MediaData & AnalyticsMarketing