Content Intern

Job Title:

Content Intern

Department:

Marketing

Reports to:

Director of Marketing

Work Location:

In-person / Plymouth, MN

Position Type and Expected Hours of Work:

About Baldwin Supply:

Baldwin Supply Company has worked alongside American manufacturing since 1920, offering the stability of a century-old company with a modern, problem-solving mindset. Our team supports a wide range of industries, from food and agriculture to packaging, mining, and infrastructure, so no two days look the same. We’re known for our strong culture, long-tenured employees, and competitive benefits. At Baldwin, you’ll do meaningful work, build lasting relationships, and be part of a company built to last.

Job Summary:

The Content Intern / Contract Content Creator will play a key role in elevating Baldwin Supply’s digital presence and internal communications. This position is responsible for helping revamp the company website, producing written and video content for internal and customer-facing newsletters, strengthening Baldwin’s social media strategy, and building a library of professional photos and videos for ongoing use. The ideal candidate is a strong storyteller who is comfortable with a camera and a keyboard—Baldwin’s team will provide coaching on the industry and the business. This is a great opportunity to create real impact for a well-established company while building a versatile content portfolio.

Job Responsibilities:

Website Content & Development

• Assist in revamping the Baldwin Supply website by writing, editing, and organizing page content
• Draft compelling product descriptions, service pages, capability statements, and landing page copy
• Collaborate with internal teams to ensure website content accurately reflects Baldwin’s offerings and brand voice
• Help plan and implement site structure improvements for user experience and SEO

Newsletter & Written Content

• Write articles, employee spotlights, project highlights, and industry updates for internal and customer newsletters
• Create and edit video content for newsletter features and email campaigns
• Develop a content calendar and coordinate with subject matter experts across the company for story ideas
• Ensure all written content is on-brand, engaging, and tailored to the appropriate audience

Social Media

• Help develop and execute a social media strategy to increase Baldwin Supply’s online visibility and engagement
• Create and schedule posts across platforms (LinkedIn, Facebook, Instagram, etc.)
• Draft social copy, source or create visuals, and monitor engagement metrics
• Research industry trends and competitor social presence to identify opportunities
• Highlight company culture, customer success stories, and industry expertise through social content

Photo & Video Asset Library

• Capture professional photos and videos at the Plymouth office, Fridley belt shop, and other Baldwin Supply branch locations
• Document facility operations, products, team members, customer interactions, and events for marketing use
• Edit and organize photo and video assets into a well-structured library for ongoing use by the sales and marketing teams
• Produce short-form videos for social media, website, and internal communications

Collaboration & Brand Support

• Work closely with sales leadership, account managers, and branch teams to identify content opportunities
• Ensure all content aligns with Baldwin Supply’s brand standards and professional image
• Support trade show and event content needs as they arise (pre-event promotion, on-site coverage, post-event recaps)
• Manage multiple content projects simultaneously and deliver on deadline

Qualifications

Education and Experience: 

•  Currently pursuing or recently completed a Bachelor’s degree (or equivalent) in Marketing, Communications, Journalism, Digital Media, or a related field
• Strong portfolio or samples demonstrating writing ability and/or video/photo work
• Experience with social media platforms in a professional or academic setting
• Prior industry knowledge is not required—we will coach the right candidate on our business and industry

Required Skills/Abilities:

• Excellent writing, editing, and proofreading skills
• Comfortable with photography and videography (DSLR, smartphone, or similar equipment)
• Basic video editing skills (e.g., Adobe Premiere, Final Cut Pro, CapCut, or similar)
• Familiarity with content management systems (WordPress or similar) is a plus
• Working knowledge of social media scheduling and analytics tools
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Effective communication and collaboration skills—comfortable working across teams and locations
• Self-motivated with a curiosity to learn about the industrial distribution industry
• Valid driver’s license for occasional travel to branch locations

Physical Requirements / Work Conditions:

• Occasional travel to Baldwin Supply branch locations including the Fridley belt shop and other facilities
• The employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms.
• The employee is occasionally required to stand, walk, and move around facilities for photo and video shoots.
• The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds (camera equipment, tripods, etc.).
• The noise level in the work environment is usually moderate; may be higher during facility visits.
• Work is primarily conducted in a semi-private office/cubicle setting with periodic on-location shoots.

Affirmative Action / EEO Statement

Baldwin Supply provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.