INTERNSHIP DETAILS

Marketing & Customer Support Intern, BMW Motorrad

CompanyBMW Group
LocationSalzburg
Work ModeOn Site
PostedApril 26, 2026
Internship Information
Core Responsibilities
The intern will support the BMW Motorrad team with daily tasks including campaign planning, reporting, marketing funnel steering through presentations and analytics, and managing digital/offline marketing activities across nine markets. Responsibilities also involve active participation in product launch marketing and customer support topics, interfacing with internal and external partners, and owning specific projects.
Internship Type
full time
Company Size
65561
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees. The economic success of the BMW Group has always been based on long-term thinking and respon-sible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.
About the Role

A GOOD INTERNSHIP IS PRACTICAL NEVER THEORETICAL.

 

SHARE YOUR PASSION.

 

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

What awaits you?

  • You support the BMW Motorrad team in their daily tasks (campaign planning & reporting, Marketing & Sales Funnel steering especially through preparation of presentations and analytics, digital and offline Marketing, Customer Support reporting, workshop capacity analyses, dealer communication) together with nine Markets of the Region Central and Southeastern Europe.
  • Active support and participation in Marketing activities for product launches and all related life cycle measures which cover the whole BMW Motorrad Marketing mix as well as Customer Support topics (order trade fair, training preparation).
  • You are in contact with external partners (creative, media, event, training agencies) and create interfaces to internal counterparts (Sales, Dealer Development, Purchasing, Finance and others).
  • Responsibility for own BMW Motorrad projects which you align with your team members and our local offices in the nine markets.
  • You prepare presentations for the Head of BMW Motorrad Department and affiliates.

 

What should you bring along?

  • Business studies or related fields, ideally with a focus in Marketing (close to completion or completed).
  • Proficient in English, German skills welcome.
  • Advanced MS Office skills (especially Excel, Word and PowerPoint).
  • You bring passion for motorcycles and ideally have already gained experience in the motorcycle/automotive industry.
Key Skills
Campaign PlanningReportingMarketing Funnel SteeringPresentation PreparationAnalyticsDigital MarketingOffline MarketingCustomer Support ReportingWorkshop Capacity AnalysesDealer CommunicationProduct LaunchesMarketing MixMS OfficeExcelWordPowerPoint
Categories
MarketingCustomer Service & SupportSalesAdministrative