Intern, Acquisition Marketing

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At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
The role is responsible for managing and coordinating interactive marketing campaigns to drive new Card acquisitions especially the premium products in online and social space to the business. The successful candidate will be able to demonstrate the ability on project management, marketing campaign executions and work with a range of internal and external stakeholders.
Key Responsibilities
- Strong understanding of premium lifestyle offerings and Card privileges, particularly within the travel and dining segments
- Support planning and execution of marketing campaigns to drive Card acquisitions, including MGM (Member-Get-Member) referral initiatives
- Demonstrate a strong data analytical mindset to derive insights from campaign performance, customer data, and market trends to drive campaign planning and optimization
- Assist in creating engaging marketing and social media content, including copywriting and use of content creation tools
- Conduct competitive and market analysis to identify trends, opportunities, and best practices in the premium Card and referral space
- Coordinate with creative and media agencies to develop marketing materials
- Work closely with internal teams and platforms to ensure timely campaign execution and launch
- Support post-campaign analysis and reporting to generate insights and recommendations for future campaigns
Skills and Qualifications
- From marketing/business stream preferred, with strong interest in financial institutions/credit card business
- Strong sense in data analysis and report build and consolidations
- Good command of written and spoken English & Chinese
- A proven ability to challenge the status quo and improve existing processes
- A focus on innovation and the desire to own a project from conception through implementation, and evaluation
- Excellent relationship management skills, and comfort working across various levels within an organization to drive results
- Year 3 or Final Year students are preferred
Program Period
Intake in June 2026, 3-month period
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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