Business Intelligence & Analytics Intern

Description

Lexington Sporting Club is seeking a detail-oriented and analytical Business Intelligence & Analytics Intern to support data-driven decision-making across ticketing, marketing, partnerships, and fan engagement. This role offers hands-on experience transforming raw data into actionable insights that directly impact revenue generation and fan experience strategy. Working closely with the Director of Marketing & Fan Engagement, the intern will assist in building reports, analyzing campaign performance, and contributing insights that support strategic planning across the organization. 

Terms Available:

• Summer 2026 
• Academic Year 2026/2027

What You’ll Do 

• Build, maintain, and refine recurring reports and dashboards related to ticket sales, attendance, marketing performance, revenue, and fan engagement 
• Analyze campaign performance across email, paid social, website traffic, and ticketing funnels; assist in identifying trends and improvement opportunities 
• Support survey analysis and fan feedback reporting, including post-match surveys, theme-night insights, and NPS-style metrics 
• Assist with audience segmentation and list analysis to support CRM and email marketing strategy 
• Contribute to internal presentations and insight summaries for leadership and cross-functional teams 
• Support special projects tied to theme nights, ticket packages, and fan engagement initiatives 
• Assist with matchday responsibilities as needed to support overall game-day operations and fan experience 

Work Environment 

• Professional office setting within a fast-paced sports organization  
• Occasional matchday responsibilities, high-energy setting during events, often with large crowds, exposure to loud noise levels from fans, music, and stadium announcements 
• Frequent standing, walking, and lifting of equipment (up to 25 pounds) 
• Indoor and outdoor work locations depending on location (weather exposure may apply) 
• Team-oriented atmosphere with frequent interaction with customers and coworkers 
• Required to maintain a clean, professional appearance 
• Event-based scheduling, including evenings, weekends, and holidays 

What You’ll Gain 

• Hands-on experience in sports business analytics and revenue strategy 
• Exposure to CRM segmentation, campaign performance analysis, and ticketing data 
• Experience building dashboards and presenting insights to internal stakeholders 
• Direct mentorship from the Director of Marketing & Fan Engagement 
• Practical understanding of data-driven decision-making in professional sports

Requirements

• Current college student pursuing Business Analytics, Data Analytics, Economics, Marketing, Finance, Information Systems, or related fields 
• Strong Excel skills required (pivot tables, formulas, data cleaning, basic visualization) 
• Analytical mindset with ability to interpret trends and summarize findings clearly 
• Comfortable working with large data sets and multiple reporting sources 
• Strong attention to detail and organizational skills 
• Availability for evenings and weekends during match season