Fan Engagement and Marketing Intern

Description

Lexington Sporting Club is seeking a motivated and organized Fan Engagement & Marketing Intern to support integrated marketing campaigns and gameday fan experience initiatives for our USL Championship and Gainbridge Super League teams. This role combines digital marketing execution with hands-on involvement in live event production, offering exposure to both campaign strategy and matchday operations. Working closely with the Director of Marketing & Fan Engagement, the intern will assist in executing marketing campaigns while supporting the coordination and delivery of engaging fan experiences during home matches. 

Terms Available:

• Summer 2026 
• Academic Year 2026/2027

What You’ll Do 

Marketing & Digital Strategy 

• Assist in executing integrated marketing campaigns across paid social, Google SEM, email, SMS, and owned digital channels 
• Build, format, test, and proof marketing emails including weekly promotions, matchday communications, and general club announcements 
• Write and edit promotional copy for email, paid social, radio scripts, website content, and SMS messaging 
• Assist with audience targeting and segmentation for digital campaigns 
• Support campaign tracking and assist with basic performance reporting 

Fan Engagement & Game Presentation 

• Assist in developing the matchday production script and gameday grid 
• Support preparation and distribution of the intern gameday rundown and task assignments 
• Assist with coordination of interns across Fan Zone, Supporters Section, and other fan engagement areas during setup and breakdown 
• Support execution of halftime activations (HER Impact Honoree, Fan of the Match, Junior DJ, Junior PA, etc.) 
• Assist with theme night planning and promotional schedule execution 
• Help ensure fan engagement elements are executed professionally and on schedule 

Work Environment 

• Combination of office-based marketing work and live event execution 
• Fast-paced, high-energy setting during events, often with large crowds 
• Exposure to loud noise levels from fans, music, and stadium announcements 
• Frequent standing, walking, and lifting of equipment (up to 25 pounds) 
• Indoor and outdoor work locations depending on location (weather exposure may apply) 
• Team-oriented atmosphere with frequent interaction with customers and coworkers 
• Required to maintain a clean, professional appearance 
• Event-based scheduling, including evenings, weekends, and holidays 

What You’ll Gain 

• Hands-on experience executing integrated marketing campaigns in professional sports 
• Exposure to live game presentation and fan engagement strategy 
• Experience supporting event production and promotional planning 
• Direct mentorship from the Marketing & Fan Engagement Director 
• Practical insight into marketing and fan engagement within professional sports 

Requirements

• Current college student pursuing Sports Management, Marketing, Communications, or related field 
• Strong organizational and communication skills 
• Comfortable working in fast-paced, live event environments 
• Ability to collaborate with peers and take direction effectively 
• Detail-oriented and able to manage multiple responsibilities 
• Availability for evenings and weekends during match season