INTERNSHIP DETAILS

Strategy Intern

Companydentsu
LocationShanghai
Work ModeOn Site
PostedMarch 12, 2026
Internship Information
Core Responsibilities
The intern will execute research requests and uncover insights to support the brand strategy process under the guidance of a planner or strategist. Key duties involve developing foundational brand strategy skills through data discovery, consumer research, cultural analysis, and evaluating creative work effectiveness.
Internship Type
part time
Company Size
5674
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
About the Role
The purpose of this role is to work under the direction of a planner or strategist to execute research asks and uncover insights to fuel the strategy process

Job Description:

Key responsibilities:
Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research, cultural analysis, brand strategy, brief writing, development of creative work and the evaluation of its effectiveness
Shows the ability to consistently execute in the analysis, conception and execution of projects designed to deliver insights about the brand and the target
Serves as a source of data and analysis on brand and consumer issues
Develops collaborative relationships within the agency and partners
Shows initiative and tenacity in attacking assignments
Demonstrates and fosters a collaborative work environment in which ideas flourish

Location:

Shanghai - Haisu Plaza

Brand:

Isobar

Time Type:

Part time

Contract Type:

Independent Contractor
Key Skills
Data DiscoveryConsumer ResearchCultural AnalysisBrand StrategyBrief WritingCreative Work EvaluationAnalysisConceptionExecutionInsight DevelopmentCollaboration
Categories
MarketingCreative & MediaConsultingScience & Research