Shopper Marketing Internship

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Are you a college student looking for a rewarding internship opportunity to enhance your educational experience and help you prepare for your future career? If so, Utz Quality Foods is currently seeking a Shopper Marketing Intern in Chicago, IL! We are targeting students that are majoring in Marketing.
Responsibilities
- Create 2027 customer specific marketing programs for large national retailers.
- Work with Omnichannel/Shopper agency and cross-functional Utz team to strategize, develop and plan shopper marketing programs.
- Gather insights on shopper behavior, retailer trends and category performance.
- Develop shopper marketing program briefs.
- Assist in brainstorming campaigns, promotional concepts and shopper focused messaging.
- Help adapt national brand campaigns and tentpole event concepts into retailer specific programs.
- Partner with Marketing Communications team to develop comprehensive digital plans.
- Manage projects, maintain timelines and organize activities.
- Develop full program plans and sell-in presentations.
Key Learning Objectives
- Develop an understanding of how to build customer specific shopper marketing programs
- Build skills in insight gathering, analytics and strategic application.
- Learn to develop clear and effective agency briefs.
- Strengthen creative and concept development skills.
- Learn how to adapt national campaigns for retailer specific needs.
- Develop project management skills.
- Strengthen communication & cross-functional collaboration.
- Master the fundamentals of sell in storytelling.
Continuously Pursuing Excellence!
Here at Utz, we have a passion for exciting and delighting consumers with delicious snack foods made from high quality ingredients. After over a century with a strong family heritage, our diverse portfolio of brands includes Utz, Zapp’s, Boulder Canyon, and On the Border. Our associates are the reason for the success of this company, so it is important we provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We also help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join our world class team and help us become the fastest growing pure-play U.S. snacking company of scale!
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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