Paid Media & Marketing Intern

We are currently seeking a Marketing Intern to join Primo Brands this summer in Tampa, FL. This position will be responsible for supporting day-to-day business management / marketing execution, contributing to the planning of 2027 marketing activations, and helping to build our innovation pipeline. This is an exciting opportunity to build brands that matter, while owning projects that will contribute to personal development and business performance. 

Duration: Tuesday, May 26, 2026 – Friday, July 31, 2026. Must be available for orientation during the first week (5/26 – 5/29), final project presentation during the last week (7/27 – 7/31) and at least 7 of the 8 weeks between 6/1 – 7/24, excluding unpaid company holidays (Friday, 6/19 & Friday, 7/3). Any known absence must be communicated in advance to the Recruiter, Internship Program leaders and the Hiring Manager.

Schedule/Hours per week: Monday – Friday, 30 - 40 hours per week during the 10-week program. Ability to work in office 3 – 5 days per week based on individual team schedule (likely Tuesday – Thursday). Remote work days and overtime hours must be approved in advance by your Manager.

Eligibility: Ability to commute to the Primo Brands Headquarters in Tampa, FL throughout the program. Some travel may be required, including overnight. Current junior or senior pursuing a bachelor’s degree in marketing, business, communications, public relations, advertising, analytics, or a related field preferred at an accredited institution. Junior undergraduate standing preferred; motivated candidates at other academic levels will also be considered. This internship is designed as a paid professional experience and does not include academic credit.

 
Compensation: $24.00 / hour

Key responsibilities include but are not limited to:

• Support paid media planning, campaign execution, and weekly performance tracking across active marketing programs, helping identify trends, risks, and optimization opportunities.
• Pull, organize, and synthesize data from internal and external sources to support reporting on campaign, customer, and category performance.
• Conduct consumer, and market research to help inform campaign strategy, promotional planning, and future marketing recommendations.
• Partner with internal stakeholders and agency teams to coordinate deliverables, maintain timelines, and support execution across media and brand initiatives.
• Assist in developing presentations, recaps, and recommendation summaries for team reviews, leadership discussions, and end-of-month readouts.
• Contribute to creative and messaging development by helping draft briefs, organize inputs, and ensure work stays aligned to brand guidelines and business objectives.
• Help audit campaign assets, product information, and marketing content across key platforms to improve consistency, accuracy, and readiness for activation.
• Participate in weekly team and agency meetings to learn how strategy, analytics, creative development, and execution come together inside a large marketing organization.
• Own a summer capstone project tied to a real business question, culminating in a final presentation with findings and recommendations.

• Current junior or senior pursuing a bachelor’s degree in marketing, business, communications, public relations, advertising, analytics, or a related field preferred.
• Strong interest in paid media, digital marketing, brand strategy, analytics, or consumer insights
• Comfortable working with data in Excel, Google Sheets, or similar tools
• Strong written and verbal communication skills, including the ability to summarize findings clearly and present ideas with confidence
• Organized, detail oriented, and able to manage multiple workstreams in a fast-paced environment
• Curious, proactive, and eager to learn from cross-functional teams and agency partners
• Experience with PowerPoint or Google Slides preferred
• Candidates must possess strong English language skills

What We Offer

• Paid internship with competitive hourly compensation
• Hands-on exposure to paid media, growth marketing, analytics, and cross-functional brand work
• Experience working with agency partners and internal teams across marketing, finance, and operations
• Practice translating data and observations into clear business recommendations
• Opportunities to build presentation, communication, and project management skills in a corporate environment
• A stronger resume story anchored in real campaign, insight, and stakeholder experience

Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®.  Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.