INTERNSHIP DETAILS

Digital Content Intern

CompanySTX
LocationBaltimore
Work ModeOn Site
PostedMarch 20, 2026
Internship Information
Core Responsibilities
The intern will be responsible for capturing and editing digital content for all sport categories at STX, focusing on creating authentic and human content that aligns with brand standards and promotes products.
Internship Type
full time
Company Size
230
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
STX is a premier designer, manufacturer, and seller of lacrosse, field hockey and ice hockey equipment and apparel. Privately held, it was founded in 1970 and has been growing ever since. STX is the most -- recognized brand name in lacrosse. It holds over thirty lacrosse-related patents issued continuously over the last 15-20 years. STX’s early contributions to the sport of lacrosse, including the first true synthetic stick, are widely regarded as having changed the game forever and leading directly to the steady growth of the game ever since. For this breakthrough innovation, STX was granted the first double-wall synthetic lacrosse head patent. After they were introduced to the market in 1970, synthetic heads quickly displaced the traditional wooden stick as the stick of choice in the men’s game. STX has remained a leader in introducing groundbreaking technological advances to the market, including the first aluminum handle, the first mesh pocket, the first synthetic head using stringing tabs, the first open sidewall head, the first synthetic head overmolded with elastomer, and the first head having an articulated sidewall member. On the protective equipment side, STX pioneered such items as mesh palms in gloves, the max mobility system, and a formed arm guard.
About the Role

Description

The digital marketing and social media communications field is constantly evolving and changing, and the current landscape requires brands to create content that isn’t just trendy, but that feels authentic and human. The Digital Content Internship role is designed to fuel content creation for STX in the sport of lacrosse and field hockey, and is designed to provide a current college student with the opportunity to gain hands-on experience both through in-office and on-field work. The intern recruited for this position will be charged with capturing and editing, digital content for all sport categories at STX.

The Digital Content Intern will be responsible for creating content that aligns with STX brand standards, promoting STX’s products, and inserting STX into ongoing conversations happening in field hockey and lacrosse.


Requirements

Responsibilities:

  • Identify social media content trends on Instagram and TikTok, and seek ways for STX to create engaging and energetic content that aligns to brand standards and tone of voice
  • Produce, film, and edit content for STX channels using lightweight equipment (iPhone, in-app editing tools) and/or more advanced content tools (professional camera, audio setup , Adobe Premiere) 
  • Monitor STX social media channels and wider conversations in the sport of lacrosse and field hockey to evaluate opportunities for STX to engage and participate
  • Create new and effective approaches to developing and deploying digital content that measurably grow both enrollment and engagement
  • Manage STX brand Content Calendar for Men’s Lacrosse, Women’s Lacrosse, and Field Hockey categories in coordination with Digital Content Specialist, Director of Marketing, and Sport Coordinators
  • Establish consistent rhythm of content creation, seeking creative briefs, creative direction, and creative approvals from the Digital Content Specialist and Director of Marketing 


Skills:

  1. Video Production & Editing
  2. Graphic Design


Behaviors:

  1. Creative: thinks in unique ways to create entertaining and engaging content 
  2. Social Media Savvy: keen ability to identify trending topics and content trends
  3. Coachable: eager to learn, and responsive to creative feedback/criticism
  4. Detail-Oriented: Capable of carrying out a given task with all details necessary to get the task done well
  5. Timely: Able to meet deadlines in line with current events and product launches 


Requirements:

  • Must be actively enrolled in an undergraduate or graduate program
  • Comprehensive understanding of digital communication landscape and social media platforms
  • Established capability in digital content collection and production, including samples of work (portfolio/links/social media channel)
  • The ideal candidate will have prior experience in sports-related communications, and personal experience having played the game of lacrosse and/or field hockey 
  • Willingness to work in-office in Baltimore or on assignment in the field for up to 40 hours per week
  • Candidate must have access to their own equipment including a laptop, camera, and editing software 
Key Skills
Video ProductionVideo EditingGraphic DesignContent CreationSocial Media SavvyContent Calendar ManagementCreative DirectionDigital Content CollectionDigital Content Production
Categories
MarketingCreative & MediaSports & Recreation