Customer Experience and Data Insights Intern

We are currently seeking a Customer Experience and Data Insights Intern to join Primo Brands this summer in Dallas, TX. This will be a hands-on internship combining customer experience (CX) research and data analytics to help shape service and offerings decisions. The intern will translate customer feedback into actionable insights, build dashboards and reports, recommend processes and programs, and support cross-functional teams to improve customer retention, satisfaction, and lifetime value.

Duration: Tuesday, May 26, 2026 – Friday, July 31, 2026. Must be available for orientation during the first week (5/26 – 5/29), final project presentation during the last week (7/27 – 7/31) and at least 7 of the 8 weeks between 6/1 – 7/24, excluding unpaid company holidays (Friday, 6/19 & Friday, 7/3). Any known absence must be communicated in advance to the Recruiter, Internship Program leaders and the Hiring Manager.

Schedule/Hours per week: Monday – Friday, 30 - 40 hours per week during the 10-week program. Ability to work in office 3 – 5 days per week based on individual team schedule. Remote work days and overtime hours must be approved in advance by your Manager.

Eligibility: Ability to commute to the Primo Brands Headquarters in Tampa, FL throughout the program. Some travel may be required, including overnight. Currently pursuing a bachelor’s or a master’s degree in Business, Data Science, Statistics or a related field with an emphasis in Customer Experience at an accredited institution. Junior undergraduate standing preferred; motivated candidates at other academic levels will also be considered. This internship is designed as a paid professional experience and does not include academic credit.

Compensation: $24.00 / hour

Key responsibilities include but are not limited to:

• Customer Research: Collect and synthesize qualitative feedback from online sources, surveys, interviews, support tickets, and social channels.
• Journey Mapping: Understand customer journey maps and identify friction points and opportunity areas.
• Data Analysis: Clean, analyze, and visualize customer and product data to uncover trends, segments, and drivers of behavior.
• Dashboarding and Reporting: Build and maintain dashboards and recurring reports for stakeholders using BI tools.
• Experimentation Support: Help design, analyze, and report on A/B tests and other experiments that measure CX improvements.
• Cross‑Functional Collaboration: Work with Strategy, Marketing, Contact Center, Finance and Operations to translate insights into prioritized recommendations.
• Presentation: Summarize findings and present clear, evidence‑based recommendations to key stakeholders.

• Education: Currently pursuing a bachelor’s or a master’s degree in Business, Data Science, Statistics or a related field with an emphasis in Customer Experience.
• Analytical Foundation: Comfortable with quantitative reasoning and basic statistics.
• Leadership and Teaming: Experience working with and leading teams from different functional areas.
• Communication: Strong written and verbal communication skills; able to present insights clearly.
• Curiosity and Empathy: Demonstrated interest in understanding customer behavior and improving experiences.
• Availability: Able to commit to the internship duration and weekly hours as specified.
• Ability to work on-site at a manufacturing facility or corporate office.

Preferred Skills and Tools

• Data Tools: Excel, SQL, Python or R for analysis.
• Visualization: Experience with Power BI, PowerPoint or similar.
• Customer Platforms: Familiarity with CRM or support tools such as Salesforce or similar.
• Research Methods: Experience conducting surveys, interviews, or usability testing.
• Other: Basic knowledge of A/B testing frameworks and metrics (conversion, retention, NPS).

What We Offer

• Paid internship with competitive hourly compensation
• Real-world, hands-on experience in a corporate environment
• Professional development and opportunities for networking & exposure to senior leadership 
• Development of professional communication and problem-solving skills
• Real Projects: Ownership of at least one end‑to‑end project that will be presented to stakeholders.
• Technical Growth: Practical experience running analyses, providing insights, and recommending process and program changes.
• Key Leadership and Cross‑Functional Exposure: Regular opportunities to collaborate with Strategy, Marketing, Contact Center, Finance and Operations and present to C-suite executives
• Mentorship: Regular 1:1s with a manager and feedback on career development.

Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®.  Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.