INTERNSHIP DETAILS

Customer Experience and Data Insights Intern

CompanyPrimo Brands
LocationTampa
Work ModeOn Site
PostedMarch 21, 2026
Internship Information
Core Responsibilities
Key responsibilities involve collecting and synthesizing customer feedback, mapping customer journeys to identify friction points, and cleaning, analyzing, and visualizing customer data to uncover behavioral trends. The intern will also build dashboards, support experimentation, and collaborate cross-functionally to translate insights into actionable recommendations.
Internship Type
unavailable
Company Size
4116
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.
About the Role
Overview

We are currently seeking a Customer Experience and Data Insights Intern to join Primo Brands this summer in Tampa, FL. This will be a hands-on internship combining customer experience (CX) research and data analytics to help shape service and offerings decisions. The intern will translate customer feedback into actionable insights, build dashboards and reports, recommend processes and programs, and support cross-functional teams to improve customer retention, satisfaction, and lifetime value.

Duration: Tuesday, May 26, 2026 – Friday, July 31, 2026. Must be available for orientation during the first week (5/26 – 5/29), final project presentation during the last week (7/27 – 7/31) and at least 7 of the 8 weeks between 6/1 – 7/24, excluding unpaid company holidays (Friday, 6/19 & Friday, 7/3). Any known absence must be communicated in advance to the Recruiter, Internship Program leaders and the Hiring Manager.


Schedule/Hours per week: Monday – Friday, 30 - 40 hours per week during the 10-week program. Ability to work in office 3 – 5 days per week based on individual team schedule. Remote work days and overtime hours must be approved in advance by your Manager.

 

Eligibility: Ability to commute to the Primo Brands Headquarters in Dallas, TX throughout the program. Some travel may be required, including overnight. Currently pursuing a bachelor’s or a master’s degree in Business, Data Science, Statistics or a related field with an emphasis in Customer Experience at an accredited institution. Junior undergraduate standing preferred; motivated candidates at other academic levels will also be considered. This internship is designed as a paid professional experience and does not include academic credit.


Compensation: $24.00 / hour


Responsibilities

Key responsibilities include but are not limited to:

  • Customer Research: Collect and synthesize qualitative feedback from online sources, surveys, interviews, support tickets, and social channels.
  • Journey Mapping: Understand customer journey maps and identify friction points and opportunity areas.
  • Data Analysis: Clean, analyze, and visualize customer and product data to uncover trends, segments, and drivers of behavior.
  • Dashboarding and Reporting: Build and maintain dashboards and recurring reports for stakeholders using BI tools.
  • Experimentation Support: Help design, analyze, and report on A/B tests and other experiments that measure CX improvements.
  • Cross‑Functional Collaboration: Work with Strategy, Marketing, Contact Center, Finance and Operations to translate insights into prioritized recommendations.
  • Presentation: Summarize findings and present clear, evidence‑based recommendations to key stakeholders.

Qualifications

Key responsibilities include but are not limited to:

  • Customer Research: Collect and synthesize qualitative feedback from online sources, surveys, interviews, support tickets, and social channels.
  • Journey Mapping: Understand customer journey maps and identify friction points and opportunity areas.
  • Data Analysis: Clean, analyze, and visualize customer and product data to uncover trends, segments, and drivers of behavior.
  • Dashboarding and Reporting: Build and maintain dashboards and recurring reports for stakeholders using BI tools.
  • Experimentation Support: Help design, analyze, and report on A/B tests and other experiments that measure CX improvements.
  • Cross‑Functional Collaboration: Work with Strategy, Marketing, Contact Center, Finance and Operations to translate insights into prioritized recommendations.
  • Presentation: Summarize findings and present clear, evidence‑based recommendations to key stakeholders.
Key Skills
Customer ExperienceData AnalyticsQualitative Feedback CollectionSurvey AnalysisInterview AnalysisJourney MappingData CleaningData VisualizationDashboardingReportingBI ToolsA/B TestingCross-Functional CollaborationData AnalysisPresentation
Categories
Data & AnalyticsCustomer Service & SupportMarketingScience & Research