Brand Strategy Summer Internship (Summer 2026)

About the Role

We're seeking a motivated Brand Strategy Summer Intern to join our dynamic team in Boston for an 11-week internship. This role offers hands-on exposure to brand management, reputation analysis, talent marketing strategy and sponsorship strategy.

What You’ll Do

• Conduct competitive deep dive analyses with strengths, risks and opportunity summaries
• Assist with analysis and reporting
• Help build key messaging to expand audience profiles as a robust toolkit
• Support the creation of broad active vs. passive job seeker personas or function-specific personas
• Contribute to measurement dashboard development
• Assist with planning and logistics for events and activations tied to the sponsorship
• Attend weekly 30-minute team meetings
• Support program ad development based on volume needs
• Conduct social content reviews to build brand management skills
• Support brand management requests leadership skills.
• You have a working knowledge of Microsoft Word and Excel.

What You’ve Got

• You are able to commit to a full-time internship over the course of 11 weeks.
• You have 0-2 years of professional experience.
• You must be authorized to work in the United States without employer sponsorship now or in the future. We will not sponsor employment visas. Candidates who will require future sponsorship, including candidates on CPT/OPT/STEM OPT who will require future sponsorship, are not eligible to apply.
• You are an undergraduate working towards a Bachelor's degree in Marketing, Analytics, Business Administration, or equivalent major with a minimum 3.0 cumulative GPA.
• You demonstrate interest in brand strategy, marketing, and consumer insights
• You have strong analytical and research skills.
• You are proactive, detail-oriented, collaborative, and possess a positive mindset.
• You can manage multiple projects simultaneously.
• You possess strong interpersonal, communication, organizational, and

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role. 

At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits  
  
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.  
  
Fair Chance Notices  

• California 

• Los Angeles Incorporated 

• Los Angeles Unincorporated 

• Philadelphia 

• San Francisco