INTERNSHIP DETAILS

Marketing Co-Op(Summer) - Must be enrolled in Undergraduate program

CompanyTire Discounters, Inc.
LocationCincinnati
Work ModeOn Site
PostedMarch 24, 2026
Internship Information
Core Responsibilities
The intern will lead thinking, strategy development, and execution across various marketing touchpoints, handling specific projects like credit card plans, in-store creative, and social media planning. Essential duties also include reviewing digital platforms, conducting weekly competitive analysis, and continuously generating new marketing ideas.
Internship Type
co op
Company Size
963
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
What started in 1976 as a single-bay operation in a small gas station on Cincinnati's east side has grown into something remarkable - the nation's largest 100% family-owned and operated independent tire provider. Founder Chip Wood's vision has flourished into over 200 locations across eight states, yet the company remains rooted in the same family values that started it all. Today, while Chip continues as Chairman and sole owner, he's thoughtfully transitioning leadership to the next generation. President Jamie Ward, who has dedicated more than 25 years to the company, drives daily operations while working closely with Chip's children - Anna, Steven, and Evan - as they learn every aspect of the business from the ground up. From our downtown Cincinnati headquarters, we've built our reputation on innovation and care for our customers. We lead the industry in providing unique benefits with every tire installation including lifetime rotation and balancing, tire inflation, flat repair, and free alignment with a 4-tire purchase. Our ASE-certified technicians and ASE EV safety-trained specialists keep us at the forefront of automotive technology, ready to service both traditional and electric vehicles. The numbers tell part of our story. We have over 2,300 dedicated employees serving customers across Ohio, Kentucky, Indiana, Tennessee, Georgia, Alabama, North Carolina, and Virginia. We're ranked 31st on the Cincinnati Business Courier's list of the largest private companies in the region. Our family of businesses has grown to include Butler Tires of Atlanta, Chip's Auto Glass, Carriage House Car Wash, Performance Discounters, and TD/EV. Beyond the statistics, we're still the same company that believes in treating customers like family, providing comprehensive automotive services from brake repair to oil changes to manufacturer scheduled maintenance. We're growing rapidly while never losing sight of what made us who we are—exceptional service rooted in family values
About the Role

Looking for an exciting opportunity to join a fast growing company? Then Tire Discounters is the right place for you!

Since our founder, Chip Wood, opened the doors to the first Tire Discounters over 40 years ago, we have been raising the bar in the tire and automotive business.  Family-owned and operated to this day, we've separated ourselves by treating customers and their cars with care and respect while focusing on transparency in pricing and providing the highest level of service.

 

Now nearly 2000 strong, our team members are the best in the business, so we also continue raising the bar as an employer of choice!  We separate ourselves by providing a variety of career paths, industry-leading training and development programs, clear advancement tracks, comprehensive benefit plans, and a focus on life balance!

 

 

 

GENERAL DESCRIPTION: The Marketing Intern position is designed to enhance a student's working knowledge of Marketing activities and related operations. The Marketing Intern will be a key member of the Marketing team, helping develop the communication plans and the execution of how everything comes to life across the full scope of marketing touch points.

ESSENTIAL FUNCTIONS:    

  • Project Ownership:  Lead the thinking and provide a recommendation on the strategy, plan development and execution across the marketing touch points.  Specific projects TBD based on the business timing/needs.  Example projects include:  Tire Discounters credit card plans, in store creative, social media planning, referral program recommendations, new media opportunities and planning, partnership strategy, promotion development and analysis, event planning, etc.
  • Digital Audits:  Review and report on Tire Discounters presence across different digital platforms, e.g., Yelp, Bing, Tire Discounters website, etc.  Lead the recommendations on what Tire Discounters should or should not do as a result of the audit.  Work with marketing owner to update platforms. 
  • Competitive Analysis: Lead the weekly competitive analysis that summarizes all the competitive programs and potential threats for Tire Discounters.  Lead the recommendations on what Tire Discounters should or should not do as a result of the competitive activity. 
  • Ideas:  Every person at TD is responsible for ideas, in marketing, even more so.  The marketing intern should continuously be sharing new and different ideas that TD could consider.
  • Miscellaneous:  The marketing team depends on the members of the team to work together and help out where needed.  Different projects will pop up throughout the internship and the marketing intern will need to able to flow to the work. 
Qualifications

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Proficient with Microsoft Office programs with an emphasis in Excel
  • Exceptional communication skills, verbal and written
  • Professional attitude, motivation, integrity and the ability to handle confidential information
  • Willingness to support company philosophies and concepts

EDUCATION AND WORK EXPERIENCE:

  • Current enrollment in an accredited college or university. Major: Marketing, Business,  or related field of study

PHYSICAL DEMANDS:

  • This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopier and filing cabinets.
  • While performing the duties of this job, the employee is regularly required to talk and/or hear.
  • The employee frequently is required to stand, walk, use hands and fingers, handle and/or feel; lift/carry up to 25 pounds, and reach with hands and arms.
  • May require traveling to store locations.
  • On site at Home office
Key Skills
Microsoft OfficeExcelCommunicationProject OwnershipStrategy DevelopmentExecutionDigital AuditsCompetitive AnalysisIdea GenerationTeamwork
Categories
MarketingAdministrative