Marketing Coordinator
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About Avalon Healthcare Solutions:
Avalon Healthcare Solutions is the nation’s leader in diagnostic intelligence, uniquely focused on transforming the role of diagnostic testing across the healthcare ecosystem. Our proprietary Diagnostic Insights Platform delivers evidence-based policies, curated lab networks, and real-time analytics that simplify complex diagnostics, accelerate innovation adoption, and optimize diagnostic investments.
Supporting over 30 health plans and 100 million members nationwide, Avalon partners with payers and providers to ensure diagnostic testing is performed appropriately, efficiently, and at the right time. Our flexible solutions span routine and genetic testing management, automated adherence, and end-to-end diagnostics support—driving measurable value, reduced waste, and improved clinical outcomes.
With unmatched scientific rigor, deep clinical expertise, and a performance-based model, Avalon is redefining how diagnostics power personalized care and healthcare value.
You will be part of a team that shapes a new market and business. Most importantly, you will help Avalon to achieve its mission and improve clinical outcomes and health care affordability for the people we serve.
For more information about Avalon, please visit www.avalonhcs.com.
Avalon Healthcare Solutions is an Equal Opportunity Employer - Vet/Disability.
This position description is subject to change at any time. As determined by the company based upon business needs, an employee in this position may be required to perform duties and take responsibility for work other than as described in this document.
About the Marketing Intern position – (Marketing Operations & Campaign Support):
Avalon Healthcare Solutions is seeking a detail-oriented Marketing Intern to support the Marketing and Growth teams across three focused areas: marketing automation migration, campaign execution, and marketing operations (data, reporting, and tools). This role will support the transition from ActiveCampaign to Salesforce Marketing Cloud, assist with data-driven campaign execution, and contribute to marketing operations through reporting, analytics, and emerging AI-enabled tools. This is an ideal opportunity for someone interested in marketing operations, systems, analytics, and B2B healthcare growth strategy.
This position is eligible for remote work, but quarterly travel will be required to Avalon's corporate office located in Tampa, Florida.
Marketing Intern position – Essential Functions and Responsibilities:
Marketing Automation & Data Migration Support:
- Assist with migration from ActiveCampaign to Salesforce Marketing Cloud
- Support data cleansing, list validation, and field mapping
- QA email builds, workflows, and automation logic
- Help maintain data accuracy and system integrity during transition
Campaign Execution & Segmentation Support:
- Assist with audience segmentation and target list development (including TPAs, Brokers, and Small Health Plans)
- Support execution of nurture and drip campaigns
- Clean, prepare, and validate contact lists
- Track and report basic campaign performance metrics
- Support event-related campaigns and logistics for conferences/events
Marketing Operations, Reporting & AI Tool Support:
- Support development and maintenance of marketing dashboards and KPI tracking
- Assist with campaign performance reporting and data analysis
- Help manage and organize marketing data across platforms (CRM, marketing automation tools)
- Identify data gaps and support ongoing data quality improvements
- Leverage AI tools to support content drafting, campaign optimization, data analysis, and workflow efficiency
- Assist in documenting marketing processes, workflows, and best practices
Marketing Intern position – Minimum Qualifications:
- Current undergraduate or graduate student in Marketing, Business, Communications, or related field
- Strong attention to detail and organizational skills
- Ability to manage multiple projects in a remote environment
- Strong written and verbal communication skills
- Analytical mindset with comfort working in spreadsheets and marketing tools
- Interest in healthcare, B2B marketing, or growth marketing
- Experience with the MS Office suite of products
Marketing Intern position – Preferred Qualifications:
- Experience with marketing automation platforms (ActiveCampaign, HubSpot, Salesforce Marketing Cloud, etc.)
- Familiarity with CRM systems
- Experience supporting email campaigns or digital marketing initiatives
- Understanding of segmentation, nurture logic, and campaign workflows
- Familiarity with SharePoint Online or digital content repositories
- Experience with project management tools
- Event coordination experience
What You’ll Gain
- Hands-on experience in healthcare marketing operations
- Exposure to marketing automation migration and campaign architecture
- Real-world experience in B2B segmentation and growth marketing
- Experience building and organizing a marketing content repository
- Cross-functional collaboration with Marketing, Growth, and Leadership teams
- A portfolio of measurable marketing and operational projects
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