INTERNSHIP DETAILS

CRM Intern

CompanyPrada Group
LocationHong Kong
Work ModeOn Site
PostedMarch 30, 2026
Internship Information
Core Responsibilities
The intern will assist with CRM analysis and reporting, including tracking KPIs, creating performance summaries using BI tools, and contributing to campaign analysis. Additionally, the role involves supporting clienteling initiatives, organizing personalized campaigns, and assisting with retail events and client experience implementation.
Internship Type
full time
Company Size
12351
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada Group founds its identity on essential values such as creative independence, transformation, and sustainable development, offering its brands a shared vision to interpret and express their spirit. The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church's, Car Shoe, Versace, the historic Pasticceria Marchesi and Luna Rossa, and works constantly to enhance their value by increasing their visibility and appeal. The Group designs, manufactures and distributes ready-to-wear collections, leather goods and footwear in more than 70 countries through a network of 843 stores as well as e-commerce channels, selected e-tailers and department stores around the world. The Group, which also operates in the eyewear and beauty sector through licensing agreements, has 25 owned factories and 17,901 employees (at December 31, 2025, including Versace). Prada S.p.A. is listed on the Hong Kong Stock Exchange as 1913.
About the Role

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

 

 

Responsibilities :

CRM Analysis & Reporting

·        Assist in collecting, cleaning & analyzing CRM data to support weekly and monthly CRM KPI tracking

·        Assist in creating dashboards and performance summaries for Retail teams using Excel and BI tools such as Qlik, SAP & Power BI

·        Contribute to campaign analysis (open rates, conversion rates, etc.) and highlight key insights

  • Help prepare presentations and summaries for internal stakeholders based on CRM findings.

 

Clienteling Support

·        Help organize personalized CRM campaigns (targeting, content, deployment) including client list preparation

  • Assist in identifying high-value clients for personalized campaigns and loyalty initiatives.

Assist in preparing Clienteling toolkits for store teams

·        Support the CRM Manager in monitoring and coordinating other initiatives such as Retail Events, Gifting, In-Store animations, etc.

·        Consolidate boutique feedback and contribute to sharing best practices across the network

 Client Experiences & Loyalty

·        Assist in the implementation of client experiences

·        Help identify the right client targeting

·        Support with suppliers, gifting management and logistics

·        Help manage invoice follow-up and supplier coordination

 Administrative Support

·        Assist the CRM Manager in creating supplier profiles in internal tools

·        Support purchase order creation and budget tracking

·        Assist in handling loyalty-related orders (gifts, handwritten cards, CRM stationery)

·        Coordinate internal validations and liaise with Finance and Procurement teams

 

Requirements :

  • 1 year of experience in luxury retail, with strong passion in client development and CRM
  • Proactive and can adapt quicky to a fast-paced environment
  • Currently pursuing a degree in Business, Marketing, Data Analytics, or a related field.
  • Strong analytical skills and attention to detail.
  • Proficiency in Excel (vlookup, pivot table & charts), familiarity with Power Point and data visualization tools (eg. Power BI) is a plus
  • Strong planning and organization skills, fluency in English is a must

 

 

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.

Key Skills
CRM AnalysisData CleaningKPI TrackingDashboard CreationQlikSAPPower BICampaign AnalysisClientelingTargetingExcelPower PointPlanningOrganizationEnglish Fluency
Categories
RetailData & AnalyticsMarketingAdministrative
CRM Intern - InternshipsHQ