[SX/EIT-MM] Marketing Intern

The Bosch Group is a leading global supplier of technology and services. It employs roughly 394,500 associates worldwide (as of December 31, 2020). According to preliminary figures, the company generated sales of 71.6 billion euros in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 126 locations. This worldwide development, manufacturing, and sales network is the foundation for further growth.

BGSV – Bosch Global Software Technologies Company Limited (Previous name: RBVH - Robert Bosch Engineering and Business Solutions Vietnam Company Limited) is 100% owned subsidiary of Robert Bosch GmbH.

BGSV has started its operations from 19th October, 2010 at E-Town2 in HCMC. This engineering development center will be engaged in developing embedded systems and software, mechanical design and simulation, and will provide IT (SAP Consulting, JAVA Development….) and Business Services (Finance and accounting, Economics, Purchasing, Logistics, Translations Japanese-English-Japanese, Information Security ) solutions to the Bosch group of companies globally.

About the Role

We are looking for a motivated Marketing Intern to join our IT & Engineering department, which provides cutting-edge technology and engineering solutions to internal Bosch Business Units (GBs). As a Marketing Intern, you will play a key role in enhancing our internal brand, promoting our services, and ensuring effective communication across Bosch.

This internship is ideal for 4th-year students who are passionate about B2B marketing, branding, and digital communication in the IT & Engineering space. You will gain hands-on experience in content creation, event planning, market research, and campaign execution within a global organization.

Key Responsibilities

1. Marketing & Branding

• Assist in developing and executing marketing campaigns to promote IT & Engineering services across Bosch GBs.
• Create marketing materials (brochures, presentations, case studies, newsletters) to highlight our services and success stories.
• Help maintain brand consistency across internal and external communications.

2. Content Creation & Digital Marketing

• Develop engaging content for internal communication platforms, including Intranet, Yammer, and newsletters.
• Manage and update internal marketing pages and service catalogs.
• Support social media-style campaigns for internal audiences to drive engagement with IT & Engineering services.

3. Event Planning & Engagement

• Assist in organizing internal events, workshops, and webinars to promote IT & Engineering initiatives.
• Coordinate logistics for marketing events, including invitations, registrations, and follow-ups.

4. Market Research & Competitive Analysis

• Conduct research on IT & engineering trends, industry benchmarks, and Bosch’s internal market needs.
• Collect and analyze feedback from internal stakeholders to improve service awareness and marketing strategies.

5. Stakeholder Communication

• Support internal stakeholder engagement through targeted communication strategies.
• Assist in preparing reports and presentations for leadership teams on marketing performance and impact.

Education:

• Currently pursuing a degree in Marketing, Business Administration, Communications, Digital Media, or related fields.

Technical & Marketing Skills:

• Basic understanding of marketing strategies, content creation, and digital marketing.
• Proficiency in Microsoft Office (PowerPoint, Word, Excel).
• Experience with Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or other design tools is a plus.
• Familiarity with LinkedIn, Yammer, or other corporate communication platforms is beneficial.

Soft Skills:

• Strong communication and storytelling skills.
• Creative mindset with an ability to design engaging visuals and compelling messages.
• Detail-oriented, organized, and proactive in taking initiative.
• Ability to work independently and collaborate in a team-oriented environment.

Why BOSCH?

Because we don't just follow trends, we create them.

Because together we turn ideas into reality, working every day to make the world of tomorrow a better place. Do you have high standards when it comes to your job? So do we. At Bosch, you will discover more than just work.

Benefits and Career Opportunities

• Monthly Internship allowance + Meal & Parking allowance
• 1 day of paid leave per month
• Good benefits of Trade Union activities, team building and company trip. 
• Opportunity to work in global projects of fast developing company and being a part of innovation team contributing initiative ideas to the hi-tech world.
• Engage in our diverse training programs which surely help strengthen both your personal and professional skills

What You Will Gain

• First-hand experience working on marketing initiatives within a global IT & Engineering environment.
• Opportunity to contribute to real projects that impact Bosch internal business units.
• Exposure to senior leadership and cross-functional teams within Bosch.
• A deep understanding of B2B marketing, branding, and internal communications.