Audience Development Assistant - Amplify U Trainee

Music is Universal
 
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

The Role

This role is a strong opportunity for someone interested in music, digital marketing, audience strategy, fan engagement, and campaign performance.

The intern will support day-to-day audience development activity across artist and repertoire campaigns, helping the team understand audiences, track performance, and contribute to fan growth and engagement strategies. The role offers hands-on exposure to digital platforms, audience insights, and campaign planning within a fast-paced music environment.

Key Responsibilities

• Support the Audience Development team with campaign set-up, tracking, and reporting

• Assist with analysing audience and platform performance across social, CRM, and digital channels

• Monitor fan engagement trends, content performance, and growth opportunities

• Conduct research into audience behaviour, digital trends, competitor activity, and best practice

• Compile weekly and campaign-based reports with key findings and actionable insights

• Support the creation of presentations, recap documents, and internal updates

• Work cross-functionally with marketing, digital, commercial, and creative teams where needed

• Contribute ideas for audience growth, fan engagement, and campaign optimisation

Skills and Experience Required

Must have

• Strong interest in music, entertainment, digital culture, and fan communities

• Interest in audience development, marketing, analytics, and digital strategy

• Strong analytical skills with good attention to detail

• Strong organisation and time management skills

• Curious, proactive, and eager to learn in a collaborative environment

Nice to have

• Any level of experience with executing & reporting on any / all digital media technology platforms

• Any level of experience of a range of digital analytics / demand side platforms and their operations

Key Behaviours

• Familiarity with social and digital platforms such as Instagram, TikTok, YouTube, Discord, Tumblr, etc 

• Basic understanding of analytics tools and reporting

• Passion for audience insight, fan behaviour, and culture

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

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