Digital Marketing Intern (Campaign), Travel Retail

THE CONTEXT _________

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

YOUR MISSION _________

Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).

Facilitate the scaling of TR digital campaigns APAC by ensuring that the TR regions have the guidance, tools and content necessary to succeed

• Adapt digital assets (banners, visuals, social media content) to formats needed by regions for retailers
• Assist in translation work from English to Chinese and ensure that translated content adheres to brand's tone of voice
• Support online product assortment preparation
• Ensure proper execution of content/assets by retailers

Monitor and measure the success of Dior’s and competitors’ digital campaigns to continuously optimize

• Monitor brands’ presence on travel retailers’ websites
• Report on best practices, trends and activities within digital in travel retail, including but not limited to digital marketing, SEM, paid media, social media and omnichannel
• Use data, business intelligence reporting and consumer profiling to better understand the connected travel retail client

Digital Operation Support

• Update and compile product information, pack shots
• Support on in-house adaption of banners

WHO YOU ARE _________

• Able to commit at least 6 months (Jul 26 to Dec 26)
• University student or fresh graduate who wish to get in-depth knowledge in digital marketing with the exposure of a leading luxury beauty Brand – the House of Dior
• Competent in Adobe Photoshop, Microsoft PowerPoint and Excel
• Excellent fluency in English is required. Proficiency in Chinese is preferred, as the role involves regular communication with regional stakeholders and handling documents in Chinese, including reviewing, copywriting, and translating.
• Previous experience in E-commerce is an advantage
• Understanding of best practices across social platforms: WeChat, Instagram, Facebook and more
• You have the creative mindset and the luxury/business acumen
• You are a highly motivated and fast learner, who pays strong attention to details
• You enjoy teamwork and have positive attitude with good project management skills
• You are digitally savvy, organized, open-minded, agile, energetic, desire to work in a multi-cultural environment

WHAT CAN WE OFFER? _________

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

So, How Far Will You Take Dior?