INTERNSHIP DETAILS

Brand & Market Analysis Intern

CompanyeCard Systems
LocationBrentwood
Work ModeOn Site
PostedApril 11, 2026
Internship Information
Core Responsibilities
The intern will conduct a comprehensive competitive landscape mapping and brand audit to define eCard Systems' market position. They will synthesize these findings into a professional report and executive presentation for company leadership.
Internship Type
full time
Salary Range
$15 - $20
Company Size
90
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
All-in-one gift card solution. Digital and physical gift card processing. Gift card production. Accessories and displays. Custom design solutions. Gift card program provider and transaction processor serving more than 100,000 merchants in the U.S. and Canada, in the restaurant, retail, and hospitality industries. Specific segments include coffee shops and coffee roasters, breweries, bakeries, spas and salons, boutique retailers and restaurant franchises. In addition to online ordering of premium plastic cards, encoding and processing, the company offers an entire packaging system designed for maximum in-store visibility and profitability. Merchants may choose custom or stock plastic cards designed for popular occasions and holidays, paper cards, key tags and a wide variety of corresponding envelopes, sleeves, fold-up holders and countertop displays.
About the Role

Description

SUMMER 2026 INTERNSHIP

Role: Brand & Market Analysis Intern

Duration: 10-12 weeks / 20-40 hrs per week

Compensation: $15-20/hr

Location: Brentwood, TN (Hybrid schedule)



About eCard Systems

eCard Systems is a Brentwood, TN-based gift card solutions provider serving 300,000+ merchants across the country, with a strong presence in the restaurant and hospitality space through integrations with platforms like Toast, Square, and SpotOn. As the company builds its first formal Partnership Strategy, there's a strategic need to understand where eCard sits in the market – and how its brand shows up (or doesn't) relative to upmarket competitors.


Role Overview

This is a high-impact, project-based internship built around one core objective: give eCard Systems a clear, honest picture of its competitive landscape, brand positioning, and visual identity – compared to the competitors it aspires to compete with. This is not a task-based, do-whatever-comes-up internship. You'll own a defined scope, deliver a professional-grade analysis, and present your findings directly to company leadership.

This role reports to the Director of Strategic Partnerships. You'll have access to key internal stakeholders and the context you need to do the work well.


What You'll Do


Competitive Landscape Mapping

  • Identify and define the competitive universe (direct, indirect, and aspirational competitors in the gift card / payments / merchant solutions space)
  • Build a tiered competitor framework segmenting players by market position, service offering, and target customer profile
  • Develop 1-page competitor profiles for 8-12 key players covering products, pricing posture, messaging, distribution channels, and differentiation
  • Map service overlaps and gaps – where eCard leads, where it lags, and where white space exists

Brand & Positioning Audit

  • Audit eCard's current brand visuals: logo, color palette, typography, imagery style, and consistency across touchpoints
  • Evaluate eCard's website messaging, structure, and online positioning relative to upmarket competitors
  • Analyze voice and tone across eCard's digital presence (website copy, social, any partner-facing materials)
  • Benchmark findings against 3-5 upmarket competitors to identify alignment gaps and perception risks

Synthesis & Final Deliverable

  • Develop a gap and opportunity matrix identifying where eCard can differentiate, reposition, or reinforce its brand
  • Compile a written competitive intelligence report and a polished executive presentation deck
  • Present findings to eCard leadership at the conclusion of the internship


Who We're Looking For


Required

  • Currently a junior or senior in a Marketing, Communications, Business, or related undergraduate program or enrolled in a related graduate degree program (MBA, MMark, MS in Marketing, etc.) 
  • Strong research skills -- comfortable synthesizing information from multiple sources into clean, structured outputs
  • Clear, confident writer who can translate analysis into plain-language insights
  • Self-starter who can drive their own work forward — you'll have a clear scope, a defined timeline, and a direct point of contact, but won't be micromanaged through every step
  • Ability to work in-person at our Brentwood, TN office (hybrid schedule)

Nice to Have

  • Experience with brand or competitive analysis projects (coursework counts)
  • Familiarity with tools like Canva, Google Slides, Figma, SimilarWeb, or SEMrush
  • Background or interest in fintech, payments, or B2B SaaS
  • Experience building decks or visual frameworks for business audiences

How We Define Success

A great intern in this role doesn't just complete the work -- they change how eCard thinks about its market. Success looks like:

  • A competitive tier map that becomes a reference tool for the partnerships team
  • A brand audit that gives leadership a clear, honest picture of how eCard shows up vs. how it wants to show up
  • A final presentation that could influence a real strategic decision
  • An experience the intern is proud to put on their resume and talk about in interviews
Key Skills
Market analysisCompetitive intelligenceBrand positioningStrategic researchData synthesisBusiness writingPresentation skillsCanvaGoogle SlidesFigmaSimilarWebSEMrushFintechB2B SaaSProject management
Categories
MarketingConsultingData & AnalyticsManagement & LeadershipSoftware
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