INTERNSHIP DETAILS

Lifestyle Footwear Internship

CompanyNew Balance
LocationBoston
Work ModeOn Site
PostedApril 13, 2026
Internship Information
Core Responsibilities
The intern will support the product management team in executing the global product plan for the Lifestyle category by conducting market research and trend analysis. They will also collaborate with design and development teams to ensure product creation milestones are met on time.
Internship Type
full time
Company Size
15
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company

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About the Role

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

As a Product Management Intern for Lifestyle Footwear, you will support the product management team in their execution of the global product plan for the Lifestyle category. You will partner with Design, Development, Regional Merchandising and Marketing to bring best in class Lifestyle Product to market. You will assist in driving and executing our Lifestyle vision of New Balance product through the initiation, design, development and key milestones supporting the intersection of sport and culture.

MAJOR ACCOUNTABILITIES:

  • Assist with research and assessment of market competition and trends, gathering qualitative and quantitative data for product positioning and identifying new category opportunities.

  • Work closely w/ Design and Product Development to drive operational excellence. Ensure product creation efforts and samples are executed well and on time.

  • Demonstrate a clear understanding of the product creation process, products and systems while adhering to the product creation calendar.

  • Prepare reports as required by Product Manager to include sales, distribution, cost, budget, margin and market analysis.

  • Perform data entry into product line management system.

  • Proactively manage the inventory of the Lifestyle category samples.

REQUIREMENTS FOR SUCCESS:

  • Working towards a B.A. degree in Merchandising/Marketing or a related field

  • Experience in retail, merchandising, product management or product marketing within the footwear industry desired

  • Ability to understand consumers’ needs and mindset as well as a passion for product within the lifestyle category

  • Knowledgeable about global consumer trends and key brands/retailers/competitors

  • Ability to work with others as part of cross-functional team, build consensus, and achieve results across a variety of distinct groups

  • Excellent verbal and written communication skills

  • Strong presentation skills; confident presenting in front of large global audiences

  • Highly proficient with MS Office suite

Boston, MA Headquarters - (NB) Only Pay Range: $20.00 - $20.00 - $20.00 Hourly (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)




Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.

Key Skills
Product managementMarket researchData analysisProduct positioningTrend analysisCross-functional collaborationCommunication skillsPresentation skillsMS Office suiteData entryInventory managementMerchandisingProduct development
Categories
MarketingRetailManagement & LeadershipCreative & MediaSports & Recreation
Benefits
Medical insuranceDental insuranceVision insuranceLife insurance401kOnline learning and development coursesTuition reimbursementStudent loan supportMentorship programsLifestyle reimbursementVacationsHolidaysParental leaveAssociate discount