Internship: Retail Marketing & Shopper Experience (Dutch required)

Start Date: as soon as possible

Duration: minimum 6 months (you have to be enrolled at the university for the whole internship duration!)

Type: Internship (thesis possible)

Weekly Presence: 40h (minimum 32h)

Location: Best

Internship: Retail Marketing & Shopper Experience (Dutch speaking)

As a Shopper Marketing Intern at Philips, you will gain hands‑on, real‑life experience in a purposeful environment, learning how shopper marketing works in practice. You will work closely with major retail partners such as MediaMarkt, Bol.com, and Kruidvat to help ensure shoppers have an optimal experience with Philips products, both online and in-store. In this role, you will support the creation and optimization of product detail pages (PDPs) for leading online retailers and contribute to developing best‑in‑class in‑store experiences, including point‑of‑sale materials and store layouts. You will collaborate with internal teams and external partners, benefit from close mentoring, and gain valuable exposure to shopper marketing within a global health technology company.

Your Role:

• Support the creation and optimization of product detail pages (PDPs) at major online retailers

• Contribute to developing and improving in‑store shopper experiences, including POS materials and store layouts

• Collaborate with cross‑functional internal teams and external agencies

• Support marketing execution across both online and offline retail channels

• Analyze shopper and performance data using dashboards to support optimization efforts

• Assist with creating marketing materials and presentations, including visual assets

• Support ongoing projects aimed at improving shopper experience and commercial performance

You're the Right Fit If:

• You are currently pursuing a Bachelor or Master degree Marketing, Marketing Communication, Marketing Data Analytics, Business Administration, Business Management, Business Economics, Business Information Management, Business Analytics Management.

• You have a customer‑first mindset and are motivated to make life better for others

• You bring a commercial, growth‑oriented mindset

• You have strong interpersonal and communication skills and enjoy collaborating with others

• You are a proactive self‑starter with an entrepreneurial, “can‑do” attitude

• You are fluent in English and Dutch

• Experience with Photoshop, working with dashboards, or analyzing shopper data is a strong plus