INTERNSHIP DETAILS

Internship Activation Marketing

CompanyPUMA
LocationSolingen
Work ModeOn Site
PostedApril 17, 2026
Internship Information
Core Responsibilities
Support the Cluster Central Europe Trade Marketing and Marketing Activation teams in coordinating performance campaigns and brand touchpoints. Assist with social media productions, CRM database maintenance, and project delivery coordination with sales and external agencies.
Internship Type
full time
Company Size
22283
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.
About the Role

YOUR MISSION

  • Support the Cluster Central Europe Trade Marketing and Marketing Activation teams in coordinating and executing performance campaigns and activations accounts and brand touchpoints

  • Support planning and coordination of  marketing campaigns and related asset needs (online + POS)

  • Assist with social media productions and campaign planning support

  • Act as a contact person for the PUMA sales team, our trade partners, as well as external service providers (agencies) for projects and campaigns

  • Coordinate with Sales, trade partners and agencies to support smooth project delivery

  • Maintain and help evaluate CRM/customer databases and support reporting

  • Support presentations, campaign recaps and conference/event preparation & on-site assistance

  • Process product/sample and shipping orders for campaigns and activations. 

YOUR TALENT

  • Enrolled student for the whole period of the internship in business administration, sports economics, media economy, management, sports science or similar

  • Very good MS-Office skills

  • Excellent German and English skills (written and spoken)

  • Independent and well-organized working style

  • Highly committed and flexible team player with a quick grasp of things

  • Creative and detail-oriented

  • Desirable: first experience in the sporting goods industry

  • Start date: 15.05.2026; Duration: minimum 6 months.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Key Skills
Marketing ActivationTrade MarketingCampaign PlanningSocial Media ProductionCRMData AnalysisProject CoordinationMS-OfficeCommunicationOrganizationTeamworkDetail-orientedCreativity
Categories
MarketingSports & RecreationManagement & LeadershipAdministrative