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INTERNSHIP DETAILS

Digital Marketing Intern

CompanySouth China Morning Post

LocationNot specified

Work ModeOn Site

PostedApril 17, 2026

Internship Information

Core Responsibilities

The intern will support the subscription team by analyzing engagement data to identify growth opportunities and implementing marketing campaigns. They will also assist in researching AI tools for automation and documenting campaign performance to improve reader loyalty.

Internship Type

intern

Company Size

1221

Visa Sponsorship

Language

English

Working Hours

40 hours

Apply Now →

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the company's application page

About The Company

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Our vision is to “Elevate Thought”, and our mission is to “Lead the global conversation about China”. The South China Morning Post is a global digital news leader with a unique role in championing the plurality of voices in Asia through its breadth and depth of news coverage. SCMP is committed to informing and inspiring through journalism of the highest standards. Apart from its flagship newspaper, SCMP also publishes news 24/7 on SCMP.com. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. For more information, please visit us at www.scmp.com. Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at http://corp.scmp.com/privacy-policy

About the Role

About the Team:
The B2C Growth team drives SCMP’s quality traffic and subscription growth. We strategically amplify SCMP’s content across organic and paid channels in key markets, prioritizing an app-first approach. As internal influencers and expert analysts, we bridge audience growth with editorial excellence through data-driven strategies, focusing on audience-first user needs. Our dynamic partnership with Editorial colleagues creates compelling stories that resonate with diverse audiences, expanding SCMP’s market presence. Collaborating with Data and Product & Technology, we use performance data and reader feedback to transform insights into tailored content, fostering loyal readership and paid subscriptions. Operating in a high-energy, fast-paced environment, the Audience team ensures SCMP’s best content reaches the right audience, at the perfect moment, via the most impactful channels, solidifying our global media leadership.

Purpose of the Position:

This is a reader-focused role contributing to the continuous communication and improvement of SCMP’s relationship with its readers.
The intern will support the subscription team in understanding and analysing engagement data, helping to identify opportunities to optimise subscriber engagement and drive the growth of digital subscriptions.

In this role, you will:

Insights & Independent Execution: Perform analysis on subscription and engagement data to provide actionable insights, and proactively drive the implementation of proposed plans and optimisations.
Campaign Support: Assist the team in building and setting up email and app marketing campaigns to grow, develop, and retain SCMP reader loyalty.
Data & Reporting: Help generate reports and extract campaign data to support the team's iterative approach to campaign learning. Assist in subscription performance and user engagement analysis.
Paywall Strategy Assistance: Support the team in analysing readers' visiting habits and content consumption, and help execute A/B tests for targeted paywall strategies.
AI & Automation Exploration: Help research, test, and document AI tools and workflow automation (e.g.: n8n) to facilitate the team's day-to-day operations and improve efficiency.
Reader Feedback: Monitor and consolidate feedback from readers to help the team understand how to increase the adoption of SCMP’s products (mainly the digital subscription service, SCMP app, and newsletters).
Team Collaboration: Work alongside colleagues in Marketing, Product, Editorial and Data to document learnings for product improvement.

Skills and Experience that will lead to success:

Currently pursuing a University degree (Year 3) in Marketing, Business Administration, Data, or relevant disciplines.
This role will be of natural interest to a candidate who is curious, eager to learn, and works in an agile and dynamic way.
Enjoy working to bridge the world of Data and Digital Marketing.
Independent with a growth mindset. Comfortable working in an agile and transparent culture.
A digital native with an interest in handling CRM data. Any exposure to email marketing cloud platforms or app engagement marketing is a strong advantage.
Experience working in startups, pioneer projects, or data-driven university projects would be an asset.
Well-organised, detail-oriented, and able to help the team meet deadlines.
Good communication skills and the ability to summarise complex ideas simply.
Possess good documentation skills to help the team maintain clear, organised records of campaign setups, automation workflows, and A/B test results.
Well-versed in MS Office, especially Word, PowerPoint, and Excel.
Fluent in spoken and written English and Chinese.

Work location will be at Causeway Bay office.

Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy.

Key Skills

Data AnalysisDigital MarketingEmail MarketingApp MarketingCRM DataA/B TestingAI ToolsWorkflow AutomationReportingCommunicationDocumentationMicrosoft OfficeExcelPowerPointWordGrowth Mindset