Online Marketing Intern – Lifecycle Messaging (Summer)

Intern Digital Marketing Specialist (Growth)

Company: Gen (Avast + Norton) – global consumer SaaS security software company
Location: Prague (onsite)
Contract: Full-time, fixed-term internship (15th June to 15th Sept)
Eligibility: Active student or very recent graduate, able to work onsite in Prague for the full duration

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.

We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role:

This internship sits in Gen’s growth and monetization team, working on in‑app sales and retention for Norton consumer desktop products. The role focuses on improving customer journeys, running experiments, and supporting commercial growth through data‑driven in‑product marketing.

Example projects include improving upgrade screens inside Norton after install, testing different offers or messages, and analyzing which versions lead more users to subscribe or stay longer.

Products & Area

• Norton consumer desktop products

• In‑app post‑install sales, upsell, and loyalty flows

• Customer journeys linked to monetization and retention

Key Responsibilities:

• Drive in‑app monetization and loyalty for a core Norton desktop sales flow

• Ideate and execute end‑to‑end in‑app sales and marketing campaigns

• Run A/B tests to improve conversion, retention, and customer experience

• Map and visualize customer journeys to identify improvement opportunities

• Collaborate with product, design, analytics, and other internal teams

• Track results and report performance through regular business reviews

About you:

You’re an active student or recent graduate with a strong interest in digital products, growth, and monetization, comfortable working with data and learning through experimentation, and able to work onsite in Prague for the full internship.

Education:

• Currently studying (or recently graduated in) Digital Marketing, Product, Analytics, Product Design, or a related field

Experience:

• Strong interest in digital products, growth, and monetization

• Comfortable working with data and learning through experimentation

Skills:

Required Background

• Clear written and spoken English

Nice to Have

• Basic understanding of HTML / CSS

• Experience with a personal website, e‑commerce project, or startup

• Strong sense of ownership and attention to detail

Personal Attributes:

• Curious and motivated to learn through experimentation

• Strong sense of ownership and attention to detail

• Interest in consumer technology and SaaS

To Be Considered, you must:

• Be an active full-time student or recently graduated

• Have an interest in consumer technology and SaaS

• Have professional fluency in English (written and spoken), as we work in a global team

What’s Next:

Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what’s compelling you to Gen, and walk you through the interview process.

Application Note:

A cover letter is optional but encouraged — yes, I really read them. Candidates who show they understand what we build, the industry we’re in, and why it matters will have a clear edge.

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.