INTERNSHIP DETAILS

Intern Product Line Management Footwear RCC APAC

CompanyPUMA
LocationShanghai
Work ModeOn Site
PostedApril 23, 2026
Internship Information
Core Responsibilities
The intern will support product line management by maintaining product data systems, managing samples, and conducting market and competitor research. They will also assist in preparing fitting comments, costing overviews, and quarterly magazine content.
Internship Type
part time
Company Size
22279
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.
About the Role

YOUR MISSION

  • Product creation system & file maintenance
  • Market & data analysis

  • Task Overview:

  • Maintain & update LINELIST (Create & attribute maintenance)
  • Maintain & update PAC (Create & attribute maintenance)
  • Maintain & update Masterfile / GTM files (Design CADs, trackers attributes maintenance & delivery info, PO qty, ST qty)
  • Maintain & update PISA (design system - CAD upload and update)
  • Consolidate & upload Global inf download to RCC SharePoint   (Hangtag, naming logic, sustainability … )
  • Support on regular trend research
  • Concept / product legal name check and follow up              
  • Sample coordination (KA & Marketing & Inline needs, custom clearance, shipment)
  • Fitting Comments file preparation (Costing & Margin overview, PLM & DES fitting notes …)
  • Quarterly RCC Magazine (RCC China quarterly update Merch pages, Market & Consumer Trends)
  • Pricing ladder (Puma & Competitors)
  • Competitor research online & offline
  • SI & ST analysis (Numbers update, draw conclusion on colors, fits, materials)
  • RCC CN Costing Archive
  • Team coordination and support for department head

YOUR TALENT

  • Bachelor degree or above
  • Interested in the sportwear industry
  • Passionate about fashion trends
  • Good sensitivity on data and market analysis
  • High proficiency in both written and spoken English
  • Willing to learn
  • Able to work 3-5 days a week, full-time internship will be a plus

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Key Skills
Data analysisMarket researchProduct managementFashion trendsData maintenanceSample coordinationCostingMargin analysisCompetitor researchEnglish proficiencyMicrosoft OfficeSharePointCADTrend analysis
Categories
RetailSports & RecreationData & AnalyticsManagement & LeadershipCreative & Media