INTERNSHIP DETAILS

Corona Brand Manager Assistant – Internship

CompanyAB InBev
LocationLeuven
Work ModeOn Site
PostedApril 20, 2026
Internship Information
Core Responsibilities
The intern will support the development and execution of 2026 brand plans for Corona across expansion markets and the Benelux region. Responsibilities include coordinating marketing activations, managing event partnerships, and tracking brand performance through data analysis.
Internship Type
other
Company Size
138283
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 167,000 colleagues based in nearly 50 countries worldwide.
About the Role
Seniority Level:

You are curious, proactive, and interested in brand marketing within an international environment. This internship offers hands-on exposure to brand strategy, activation, and performance tracking across Expansion Markets and Belgium/Netherlands. 

6-month internship – starting February 2026 

Fluent English required (additional languages are a plus) 

Reporting to the Senior Brand Managers, you will support the development and execution of 2026 brand plans for Corona across the two scopes. 

 

Key Responsibilities 

1. Brand Activation (Expansion Markets & BE/NL) 

  • Support the implementation of annual marketing activations 

  • Coordinate with agencies and internal teams on communication materials and promotions 

  • Assist with sampling plans and on-ground execution 

  • Support brand presence and execution at events 

 

2. Events & Partnerships 

  • Contribute to planning and execution of key events and sponsorships 

  • Support merchandising management in collaboration with Trade Marketing and Events teams 

 

3. Media, Digital & CRM 

  • Support social media activities and digital campaigns 

  • Assist in CRM initiatives and e-commerce-related projects with media and digital teams 

 

4. Communication 

  • Internal: support marketing content for sales communications and presentations 

  • External: assist with PR activities to amplify brand visibility 

 

5. Market & Performance Analysis 

  • Track category and brand performance using panel tools 

  • Support ad-hoc analysis and competitive monitoring across markets 

 

6. Brand Assets & Guidelines 

  • Support the consolidation of brand assets into a centralized database 

  • Assist in adapting and cascading brand guidelines across platforms and markets 

  • Work cross-functionally with Trade Marketing and Sales to ensure alignment 

 

7. Best Practice Sharing 

  • Collect and share learnings across markets on activation, execution, and creativity 

  • Support presentations of key insights to the wider team 

 

Key Skills
Brand MarketingBrand StrategyActivationPerformance TrackingCommunicationEvent PlanningSponsorshipsMerchandisingTrade MarketingSocial MediaDigital CampaignsCRME-commercePublic RelationsMarket AnalysisCompetitive Monitoring
Categories
MarketingManagement & LeadershipFood & BeverageCreative & Media