Alternance - Category Management and Trade Marketing Assistant GMS (Mass Retail)

What makes this a great opportunity?

At the heart of business challenges, the Commercial Marketing team oversees three key areas of expertise: Trade Marketing, Sales Activation, and Category & Performance Analysis. These activities span over all our distribution channels: Mass Retailers (GMS), On-Trade (CHR), and Specialist Retailers (Cavistes). The team therefore plays a central strategic role and acts as a connector between Sales, Marketing, and several key external partners.

The GMS Category Management & Trade Marketing Assistant will support the Commercial Marketing Manager GMS in rolling out our strategies within the Mass Retail channel, with the objective of developing the Group’s brands, with a focus on Jim Beam, Laphroaig, and Toki.

This apprenticeship (alternance) represents a truly hands-on professional experience at the core of modern mass retail challenges. Integrated into the Commercial Marketing team, the apprentice will be exposed to the full range of performance levers in Grocery Retail and will actively contribute to both operational and analytical projects. The role offers direct exposure to the team’s strategic thinking and key business topics, within a demanding yet highly formative environment. The apprentice will benefit from structured support, enabling a progressive increase in autonomy.

• Apprenticeship Contract (Alternance) – Start Date: September 2026
• Duration: 12 month

Role Responsibilities

Category Management (GMS)

• Support the Category Manager in the periodic analysis of panel data (Nielsen).
• Build and regularly update KPI monitoring dashboards (distribution, rotation, shelf presence, pricing).
• Contribute to the preparation of customer meetings (innovation reviews, assortment and merchandising recommendations).
• Help update category-selling and category insight materials for the Sales teams.
• Conduct regular competitive benchmarks covering assortment, pricing, promotions, innovations, and merchandising.

Trade Marketing (GMS)

• Contribute to the preparation and follow-up of promotional operations (themes, mechanics, POS materials, shelf visibility).
• Take part in strategic thinking and the development of future plans aimed at driving brand growth.
• Support the creation and updating of sales support tools (sales presentations, product sheets, catalogues, customer decks).
• Assist in coordinating Marketing, Sales, and Supply Chain teams to ensure proper execution of Trade Marketing action plans.
• Monitor in-store execution and build post-activation reviews and recommendations (volumes, ROI, numeric distribution, shelf share, etc.).
• Manage relationships with agencies for the launch and operational rollout of activations.
• Participate in the preparation of trade shows.

Qualifications

• Master’s-level student (Bac+4/5) from a business school, IAE, or university, with a specialization in marketing, business, or commerce.
• Strong interest in FMCG, category management, and trade marketing.
• Comfortable with numbers: KPI analysis, panel data, and the ability to formulate clear, actionable recommendations.
• Strong proficiency in Excel (pivot tables, lookup functions) and PowerPoint.
• Organized, detail-oriented, and able to manage multiple topics simultaneously.
• Analytical mindset, proactive attitude, and strong team spirit.
• Comfortable working in cross-functional environments.
• A first experience in FMCG, retail, category management, trade marketing, or sales is a plus.