Franchise Operations Intern (Shanghai)

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

About Universal Products & Experiences (UP&E)

At Universal Products & Experiences (UP&E), we transform iconic stories into products and experiences fans can wear, play, collect, and enjoy every day. From the thrilling universe of Jurassic World to the fun of Minions and the timeless magic of Back to the Future, we bring beloved franchises to life far beyond the screen.​ ​

UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start‑up. Our mission is bold yet simple: to take imagination beyond the screen through innovative products, immersive retail, and unforgettable theme park experiences. Partnering with world‑class licensees and creators, we deliver toys, fashion, collectibles, games, and lifestyle products across parks, retail, and digital platforms worldwide.​

Creativity, technology, and storytelling are at the heart of everything we do. As part of Universal Destinations & Experiences, you’ll join a collaborative, inclusive global team where every voice matters — helping us be an employer of choice for top talent and a partner of choice for retailers, licensees, and creators. If you’re ready to bring imagination to life and create moments that matter, your adventure starts here.​

Join us and help create moments that matter.

https://www.universalproductsexperiences.com/

The Franchise Operation intern, Franchise & Marketing for UP&E Greater China will have the following job responsibilities:

Franchise/Retail Marketing:

• Work with franchise operation team on planning and on-the-ground execution of marketing campaigns and retail activations.
• Compile, format and distribute marketing toolkits, brand guidelines and monthly UP&E newsletter.
• Review partner marketing materials to ensure alignment with brand standards.
• Coordinate day to day social media operations including content coordination and basic performance tracking.
• Coordinate daily communication with external agencies and vendors with guidance from the team
• Conduct basic market research on trends, competitors, and consumer insights

Events Marketing:

• Coordinate projects for local key partner meetings, licensing shows and tradeshows, including preparation, logistics, and on-site support
• Coordinate meetings, help prepare presentations, and track post-event follow-ups

What You’ll Gain

• Hands‑on experience in franchise projects and daily operations
•  Understanding of licensing business models
• Exposure to cross‑team collaboration
• Practical skills in project management, data analysis, reporting
• Improved communication and problem‑solving skills in a professional environment

Discover our Social Media Channels

• XHS - 环球影业
• Weibo - 环球影业/小黄人大眼萌Official
• Douyin - 环球影业

工作职责

环球产品与消费体验大中华区市场团队的品牌运营实习生将负责以下工作：

品牌 / 零售市场支持

• 与品牌运营团队协作，参与市场营销活动和零售推广项目的策划与落地执行
• 汇总、整理并分发市场工具包、品牌指引及每月 UP&E 内部通讯
• 审核合作伙伴市场物料，确保符合品牌规范
• 协助日常社交媒体运营，包括内容协调及基础数据表现跟踪
• 在团队指导下，与外部代理公司及供应商进行日常沟通协调
• 开展基础市场调研，包括行业趋势、竞品分析和消费者洞察

活动市场支持

• 协助本地重点合作伙伴会议、授权展会及行业展会项目，包括筹备、物流及现场支持
• 协调会议安排，协助准备演示资料，并跟进活动后的事项

    你将获得

• 参与品牌项目与日常运营的实操经验
• 对授权业务模式的深入理解
• 跨团队协作的工作体验
• 项目管理、数据分析与报告撰写等实用技能
• 在专业环境中提升沟通能力与问题解决能力

关注我们的社交媒体

• 小红书：环球影业
• 微博：环球影业 / 小黄人大眼萌 Official
• 抖音：环球影业

Basic Requirements: 

• Currently pursuing a degree in Marketing, Business, Communications, or a related field; 2nd year University undergraduate and above
• Able to physically work in Shanghai office at least 3-4 days a week, start from late June or early July 2026, for at least 6 months. 
• Basic knowledge of key Universal franchises
• Strong foundation in conducting market research and basic data analysis
• Proficiency in Microsoft Office
• Fluent in English and Chinese
• Excellent communication and people skills
• Strong organizational and time-management skills
• Familiarity with or willingness to utilize AI tools
• Willingness to learn new software

Desired Characteristics: 

• Passion for brands, entertainment, retail, or licensing is a plus
• Collaborative and strong team player
• Curious, eager and willing to learn
• Strong written and verbal communication skills
• Creative thinking
• Personable, proactive, and comfortable engaging with others

Upon successful completion of the internship, interns can request a Certificate of Internship from the Company.

*Applicants must submit their resume in both English and Chinese to be considered for this position.

任职资格

基本要求

• 市场营销、商业、传播或相关专业在读本科生（大二及以上）
• 可自 2026 年 6 月下旬或 7 月初开始，每周至少到上海办公室工作 3–4 天，连续实习不少于 6 个月
• 对环球影业旗下核心 IP 具备基础认知
• 具备市场调研及基础数据分析能力
• 熟练使用 Microsoft Office 办公软件
• 中英文流利
• 具备优秀的沟通能力与人际交往能力
• 良好的组织能力和时间管理能力
• 熟悉或愿意使用 AI 工具
• 愿意学习并使用新的软件系统

加分项

• 对品牌、娱乐、零售或授权行业有热情
• 团队合作意识强
• 好奇心强，积极主动，乐于学习
• 良好的书面与口头表达能力
• 具备创造性思维
• 性格开朗，做事主动，乐于与人沟通

实习顺利完成后，实习生可向公司申请实习证明。

*申请该职位需同时提交中英文简历。

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].