Marketing Coordinator

Tasks and Responsibilities

• Assist in developing and implementing marketing plans for youth programs, events, and initiatives.

• Create digital content including social media posts, graphics, videos, and promotional materials.

• Draft newsletters, website updates, email campaigns, and printed outreach materials.

• Maintain consistent branding and messaging across all communication channels.

• Schedule and publish content on Instagram, TikTok, Facebook, LinkedIn, and other platforms.

• Monitor social media engagement, respond to inquiries, and track audience growth.

• Research youth trends to keep content relevant, accessible, and appealing.

• Support outreach to schools, youth groups, and community partners to promote programs.

• Assist with organizing and promoting youth-focused events and activities.

• Gather stories, testimonials, and photos (with consent) to highlight program impact.

• Track marketing metrics such as reach, engagement, and click-through rates.

• Prepare simple reports and suggest improvements based on analytics.

• Collaborate with team members to align messaging with program priorities.

• Attend team meetings and contribute creative ideas for campaigns and outreach.

• Support administrative tasks including maintaining media lists and content calendars.

• Participate in training to develop skills in digital media, communications, and project coordination.

Skills participant will develop and be required to utilize during this placement 

The summer student will be asked to be client-facing at times in a professional and cordial manner. Often times this requires the ability to think through and solve problems in a professional and cordial manner. During this placement, the student will be required to: 

• Interact with clients/customers both internal and external

• Assess situations and identify problems

• Seek different points of view and evaluate them based on facts

• Recognize the human, interpersonal, technical, scientific, and mathematical dimensions of a problem

• Identify the root cause of a problem

• Be creative and innovative in exploring possible solutions

• Evaluate solutions to make recommendations or decisions

• Implement solutions

• Check to see if a solution works, and act on opportunities for improvement

The summer student will be asked to work alongside a number of other employees and volunteers on a variety of projects and tasks in a professional and cordial manner. The student will be required to:

• Understand and work within the dynamics of a group

• Ensure that a team’s purpose and objectives are clear

• Be flexible: respect, and be open to and supportive of the thoughts, opinions, and contributions of others in a group

• Recognize and respect people’s diversity, individual differences, and perspectives

• Accept and provide feedback in a constructive and considerate manner

• Contribute to a team by sharing information and expertise

• Lead or support when appropriate, motivating a group for high performance

• Understand the role of conflict in a group to reach solutions

• Manage and resolve conflict when appropriate

• Follow a plan, design, or carry out a project or task from start to finish with well-defined objectives and outcomes

• Seek feedback, test, revise, and implement

• Work to agreed-upon quality standards and specifications

• Select and use appropriate tools and technology for a task or project

• Adapt to changing requirements and information

• Continuously monitor the success of a project or task and identify ways to improve

The summer student will be asked to liaise with a variety of stakeholders both internal (other employees, management) and external (vendors, students, parents). They will also be required to communicate in a variety of ways (in-person, in writing and digitally from time to time). The student will be required to:

• Read and understand the information presented in a variety of forms (e.g., words, graphs, charts, diagrams)

• Write and speak so others pay attention and understand

• Listen and ask questions to understand and appreciate the points of view of others

• Share information using a range of information and communications technologies (e.g., voice, e-mail, computers)

• Use relevant scientific, technological, and mathematical knowledge and skills to explain or clarify ideas

• Locate, gather, and organize information using appropriate technology and information systems

• Access, analyze, and apply knowledge and skills from various disciplines (e.g., the arts, languages, science, technology, mathematics, social sciences, and the humanities)

• Decide what needs to be measured or calculated

• Observe and record data using appropriate methods, tools, and technology

• Make estimates and verify calculations