INTERNSHIP DETAILS

2026 Fall Marketing Internship (Unpaid) – Fashion Public Relations Focus

CompanyDana-Co
LocationNew York
Work ModeOn Site
PostedMay 6, 2026
Internship Information
Core Responsibilities
The intern will support public relations efforts by drafting press materials and conducting research on influencers and media contacts. They will also assist in coordinating samples, executing marketing campaigns, and tracking media coverage.
Internship Type
part time
Company Size
111
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Dana-co is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel. Its heart is rooted in the design of lingerie enhanced by unique talent, forward-thinking vision and commitment to the creation of a better product. Our brands of intimate apparel target the upper tier of the market and continually attracts a devoted following of consumers who know Dana-co to be synonymous with distinction. Dana-co holds the exclusive license for the Natori brand, one of the most artistic and essential brand names in luxury intimates. In addition, the Company holds licenses for various sub-brands of Natori, including Josie Natori, Natori, and Natori +Support. In 2014, Dana-co launched, Skarlett Blue.
About the Role

2026 Fall Marketing Internship (Unpaid) – Fashion Public Relations Focus


Location: Midtown Manhattan
Brand: Skarlett Blue
Duration: September - December 2026
Commitment: 2–3 days per week (school credit available)

About Skarlett Blue: Skarlett Blue is a modern intimate apparel brand created by women, for women. Rooted in confidence and authenticity, our collections blend comfort, femininity, and bold design. We are passionate about empowering women to feel good from the inside out—and that starts with what they wear under it all.

Position Overview: We’re looking for a dynamic and detail-oriented fall Marketing intern to join our team and support our public relations efforts. This is an exciting opportunity for someone interested in fashion PR, influencer marketing, and brand storytelling. You’ll gain hands-on experience working alongside our in-house marketing team as we build brand presence across media channels.

What You’ll Learn & Do:

  • Draft compelling press materials, product descriptions, and outreach emails
  • Conduct research on influencers, stylists, and media contacts that align with our brand identity
  • Assist with sample coordination and help develop creative briefs for influencer collaborations
  • Support the planning and execution of seasonal marketing campaigns and product launches
  • Contribute to brand events, including pop-up stores and other in-person activations
  • Track media coverage and compile reports to evaluate PR impact and reach
  • Collaborate closely with internal departments and external partners to support brand initiatives


What We’re Looking For:

  • Current undergraduate student majoring in Marketing, Communications, PR, or a related field
  • Strong writing, editing, and communication skills
  • Highly organized with attention to detail and a proactive attitude
  • Passion for lingerie, fashion, and storytelling
  • Familiarity with social media, digital trends, and fashion media landscape a plus


Why Join Us: This internship is ideal for someone who wants to learn the ins and outs of public relations in the fashion intimate apparel industry, build a portfolio, and make meaningful contributions to a growing brand. Our team is small but mighty—you’ll be given real responsibility, mentorship, and the chance to see your work come to life.

To Apply: Please send your resume and a brief cover note explaining why you're excited about Skarlett Blue and this internship opportunity.

Key Skills
Press Materials DraftingProduct DescriptionsInfluencer ResearchSample CoordinationCreative Brief DevelopmentCampaign PlanningMedia TrackingBrand StorytellingWritingEditingCommunicationOrganization
Categories
MarketingCreative & MediaRetail
Benefits
School Credit